Incidencia de la vinculación con la comunidad de la Universidad de Guayaquil en el sector microempresarial de la provincia del Guayas, periodo 2019-2021
Fecha
2022-09
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Facultad de Ciencias Económicas. Universidad de Guayaquil
Resumen
La vinculación con la sociedad es una herramienta de cooperación social en el cual participa la sociedad universitaria, primordialmente constituida por alumnos, profesores y un director de plan, por esto, debería considerarse como pilar importante el compromiso académico para asegurar el triunfo de esta actividad institucional. El presente trabajo de investigación se realizó bajó un enfoque mixto, además se utilizaron herramientas de recolección de datos como la entrevista y la encuesta, para la cual se escogió a un grupo de microempresas de la provincia del Guayas, beneficiarios del MIES, pertenecientes a la ciudad de Guayaquil. Una vez que la información fue recolectada, organizada y analizada, se concluyó que la vinculación con la sociedad tiene una predominación positiva en el desarrollo y aumento de las microempresas que son beneficiarias de sus proyectos, primordialmente, por los instrumentos y alternativas que se otorgan por medio de charlas y capacitaciones a sus propietarios en beneficio de la mejora de sus procesos, optimización de calidad de servicios y construcción de costo añadido para sus productos
The social linkage is a tool of social cooperation in which the university society participates, mainly constituted by students, professors, and a plan director, therefore, the academic commitment should be considered as an important pillar to ensure the success of this institutional activity. The present research work was carried out under a mixed approach, in addition, data collection tools such as the interview and the survey were used, for which a group of microenterprises of the province of Guayas, beneficiaries of the MIES, belonging to the city of Guayaquil, were chosen. Once the information was collected, organized, and analyzed, it was concluded that the linkage with society has a positive predominance in the development and increase of microenterprises that are beneficiaries of their projects, primarily, by the instruments and alternatives that are granted through lectures and training to their owners for the benefit of improving their processes, optimizing the quality of services, and building added cost for their products
The social linkage is a tool of social cooperation in which the university society participates, mainly constituted by students, professors, and a plan director, therefore, the academic commitment should be considered as an important pillar to ensure the success of this institutional activity. The present research work was carried out under a mixed approach, in addition, data collection tools such as the interview and the survey were used, for which a group of microenterprises of the province of Guayas, beneficiaries of the MIES, belonging to the city of Guayaquil, were chosen. Once the information was collected, organized, and analyzed, it was concluded that the linkage with society has a positive predominance in the development and increase of microenterprises that are beneficiaries of their projects, primarily, by the instruments and alternatives that are granted through lectures and training to their owners for the benefit of improving their processes, optimizing the quality of services, and building added cost for their products
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Palabras clave
MICROEMPRESAS, DESARROLLO, COMUNIDAD, VINCULACIÓN