Análisis de la necesidad de un medio de comunicación digital que informe diariamente la agenda cultural completa de Guayaquil con la propuesta de creación de este espacio
Fecha
2012-01
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Editor
Universidad de Guayaquil. Facultad de Comunicación Social.
Resumen
El propósito de este trabajo de investigación es observar e identificar
las necesidades del público guayaquileño en cuanto a información
cultural e implementar un medio de comunicación que permita a
todos los interesados mantenerse al día en temas como los teatros,
musicales, musimuestras, presentaciones de ballet, historia,
literatura etc. Los medios de comunicación actuales no cuentan con
espacios que den cobertura a eventos culturales; la programación se
divide entre caricaturas violentas, novelas y noticieros que si
incluyen alguna información cultural, esta no puede pasar de 30
segundos u 8 líneas. Debido a lo expuesto, se estudió la posibilidad
de proponer la creación de un blog que funcione como boletín diario
de información, ya que estos son muy ágiles y además muy
consultados por el público joven y profesionales, además
representa menor cantidad de gastos administrativos, de impresión e
incluso menos tiempo para publicar los contenidos; esta teoría será
defendida en el marco teórico del proyecto, haciendo notar lo
importante que es tener una comunicación rápida y efectiva para el
crecimiento de la comunidad artística de Guayaquil. Se utilizará el
modelo exploratorio a través de la investigación de campo para
recolectar datos que midan la información actual que reciben los
ciudadanos y sentar las bases para la propuesta.
The purpose of this research is to observe and identify the public's needs in terms of Guayaquil cultural information and implement a communication medium that allows all stakeholders to keep up on issues such as theaters, musicals, musimuestras, ballet presentations, history, literature and so on. The media today do not have spaces that give coverage to cultural events, the schedule is divided between violent cartoons, novels and news that if they include some cultural information, it can not exceed 30 seconds or 8 lines. Due to the above, we studied the possibility of proposing the creation of a blog that functions as daily bulletin of information, as these are very agile and also very consulted by the young and professional, is also less administrative expenses, printing, and even less time to publish the contents, this theory will be defended in the framework of the project, noting how important it is to have a rapid and effective communication for the growth of the artistic community of Guayaquil. Exploratory model will be used by field research to collect data to measure the current information received by citizens and laying the foundations for the proposal.
The purpose of this research is to observe and identify the public's needs in terms of Guayaquil cultural information and implement a communication medium that allows all stakeholders to keep up on issues such as theaters, musicals, musimuestras, ballet presentations, history, literature and so on. The media today do not have spaces that give coverage to cultural events, the schedule is divided between violent cartoons, novels and news that if they include some cultural information, it can not exceed 30 seconds or 8 lines. Due to the above, we studied the possibility of proposing the creation of a blog that functions as daily bulletin of information, as these are very agile and also very consulted by the young and professional, is also less administrative expenses, printing, and even less time to publish the contents, this theory will be defended in the framework of the project, noting how important it is to have a rapid and effective communication for the growth of the artistic community of Guayaquil. Exploratory model will be used by field research to collect data to measure the current information received by citizens and laying the foundations for the proposal.
Descripción
Palabras clave
BLOG, CULTURA, MEDIOS DE COMUNICACIÓN DIGITAL, WEB, AGENDA CULTURAL, ANÁLISIS