Reestructuración del canal de distribución de la Empresa Acindec S.A.
Fecha
2004-11-05
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
El objetivo de esta tesis es aplicar los conocimientos de ingeniería industrial aplicando las técnicas y herramientas de esta profesión.
Se ha analizado la estructura externa e interna de la empresa con el fin de proponer alternativas de solución para un mejor desenvolvimiento estratégico logrando hacerla más competitiva, enfocando sus debilidades y fortalezas mejorando sus estrategias.
Se obtuvo información aplicando técnicas de estudio, basándose en un manual de mejora continua a nivel gerencial, analizando la información por áreas que funcionen con delineamientos requeridos por los clientes, diagnosticando acciones necesarias, logrando aumentar las ventas mediante un plan de trabajo con objetivos y metas estratégicas que se cumplan en intervalos de tiempo.
Se realizó un estudio a nivel macro y micro de la situación general de la empresa y se llegó a una conclusión que para obtener datos mas exactos, había la necesidad de un estudio de mercado, que determinó la penuria que tiene la empresa, obteniendo una mejor cobertura más efectiva, logrando una rápida atención al cliente. Aplicando las alternativas de solución consiguiendo aumentar las ventas, ampliando el sistema de producción, segmentando el mercado más eficientemente, consolidando el prestigio de la marca, y dar a conocer la calidad de sus equipos contribuyendo al desarrollo del país.
The aim of this thesis is to apply knowledge of applying industrial engineering techniques and tools of the profession. We analyzed the external and internal structure of the company in order to propose solutions for better strategic development achieving greater competitiveness, focusing on their strengths and weaknesses to improve their strategies. Information was collected using survey techniques, based on a manual continuous management level improvement, analyzing information for areas that work with outlines required by customers, diagnosing actions needed, achieving increased sales by a work plan with goals and objectives are met in strategic timeslots. A study on macro and micro levels of the general situation of the company and came to a conclusion that to obtain more accurate data, was the need for a market study, which determined the hardship that the company was conducted, obtaining a better more effective coverage, achieving rapid customer service. Applying getting alternative solutions increase sales, expanding the production system, segmenting the market more efficiently, strengthening the prestige of the brand, and publicize the quality of their contribution to national development teams.
The aim of this thesis is to apply knowledge of applying industrial engineering techniques and tools of the profession. We analyzed the external and internal structure of the company in order to propose solutions for better strategic development achieving greater competitiveness, focusing on their strengths and weaknesses to improve their strategies. Information was collected using survey techniques, based on a manual continuous management level improvement, analyzing information for areas that work with outlines required by customers, diagnosing actions needed, achieving increased sales by a work plan with goals and objectives are met in strategic timeslots. A study on macro and micro levels of the general situation of the company and came to a conclusion that to obtain more accurate data, was the need for a market study, which determined the hardship that the company was conducted, obtaining a better more effective coverage, achieving rapid customer service. Applying getting alternative solutions increase sales, expanding the production system, segmenting the market more efficiently, strengthening the prestige of the brand, and publicize the quality of their contribution to national development teams.
Descripción
Este documento contiene archivo en PDF.
Palabras clave
GESTIÓN DE LA COMPETITIVIDAD, ACERO, TANQUES DE ALMACENAMIENTO, PLANTAS INDUSTRIALES