Análisis de competitividad en la industria chocolatería fina de exportación hacia el mercado europeo en el periodo 2019-2022.
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2023
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El objetivo de la presente investigación fue analizar la competitividad en la Industria chocolatería fina de exportación hacia el mercado europeo en el periodo 2019-2022, para el desarrollo de la investigación se utilizó la metodología de enfoque cualitativo, un diseño no experimental, exploratorio y descriptivo. Se recogieron datos de fuentes oficiales como el Banco Central del Ecuador y Pro-Ecuador, entre otros. Se demostró a través de los análisis realizados a las tablas y gráficos que las exportaciones de chocolatería fina si fueron afectadas por una serie de acontecimientos en los periodos estudiados, como la pandemia de Covid-19, la guerra entre Rusia y Ucrania, y finalmente la crisis y falta de contenedores. Por lo cual se concluye que las industrias de chocolatería fina y los pequeños exportadores de cacao deben anualmente, desarrollar e implementar estrategias de comercialización, para así poder mejorar la competitividad en el mercado europeo, con el propósito de aumentar el volumen de las exportaciones.
The objective of this research was to analyze the competitiveness in the fine chocolate industry for export to the European market in the period 2019-2022. For the development of the research, the qualitative approach methodology was used, a non-experimental, exploratory and descriptive design. . Data was collected from official sources such as the Central Bank of Ecuador and Pro Ecuador, among others. It was demonstrated through the analyzes carried out on the tables and graphs that fine chocolate exports were affected by a series of events in the periods studied, such as the Covid-19 pandemic, the war between Russia and Ukraine, and finally the crisis and lack of containers. Therefore, it is concluded that fine chocolate industries and small cocoa exporters must annually develop and implement marketing strategies, in order to improve competitiveness in the European market, with the purpose of increasing the volume of exports.
The objective of this research was to analyze the competitiveness in the fine chocolate industry for export to the European market in the period 2019-2022. For the development of the research, the qualitative approach methodology was used, a non-experimental, exploratory and descriptive design. . Data was collected from official sources such as the Central Bank of Ecuador and Pro Ecuador, among others. It was demonstrated through the analyzes carried out on the tables and graphs that fine chocolate exports were affected by a series of events in the periods studied, such as the Covid-19 pandemic, the war between Russia and Ukraine, and finally the crisis and lack of containers. Therefore, it is concluded that fine chocolate industries and small cocoa exporters must annually develop and implement marketing strategies, in order to improve competitiveness in the European market, with the purpose of increasing the volume of exports.
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COMPETITIVIDAD, CACAO, CHOCOLATE, EXPORTACIÓN, MERCADO EUROPEO