La producción de tuna y su relación con la exportación al mercado francés
Fecha
2023
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
La problemática de estudio es la falta de promoción de las bondades de la tuna, lo cual se da por la falta de conocimiento sobre los beneficios de la tuna y escasa publicidad, haciendo que exista pocas exportaciones. El objetivo general es analizar la incidencia que ejerce la producción de tuna sobre la exportación al mercado francés. La categoría independiente es la producción de tuna y exportación al mercado francés. En el marco metodológico se empleó, un enfoque cualitativo para detectar sobre la producción de tuna y su relación con la exportación hacia el mercado francés, con el propósito de ser analizados para una descripción profunda, el diseño de investigación es no experimental, debido que no se alteran las categorías. La investigación es bibliográfica y documental, porque se utilizó soportes de libros, artículos, revistas, fuentes oficiales, como Banco Central del Ecuador, Ministerio de Comercio Exterior y Pro-Ecuador para comprobar la producción de la tuna y su relación al mercado francés. La técnica de investigación es la entrevista a expertos para obtener información idónea. Como resultados de la entrevista se deduce que se debe emplear estrategias que deben aplicarse para incrementar la producción de tuna son las de marketing y sustentables dado que ambas generan un incremento en la producción, haciendo que los agricultores y empresas se vean interesas en cultivar la tuna, a tal punto, que ayuda en la parte económica y social del país. Por ende, se desarrolla como propuesta un plan de marketing para promocionar la tuna al mercado francés.
The problem of the study is the lack of promotion of the benefits of the prickly pear, which is due to the lack of knowledge about the benefits of the prickly pear and little publicity, resulting in few exports. The general objective is to analyze the impact that prickly pear production has on exports to the French market. The independent category is the production of prickly pear and export to the French market. In the methodological framework, a qualitative approach was used to detect the production of prickly pear and its relationship with export to the French market, with the purpose of being analyzed for an in-depth description, the research design is non-experimental, because it does not categories are altered. The research is bibliographic and documentary, because supports from books, articles, magazines, official sources, such as the Central Bank of Ecuador, the Ministry of Foreign Trade and Pro-Ecuador, were used to verify the production of the prickly pear and its relationship to the French market. The research technique is interviewing experts to obtain suitable information. As the results of the interview, it is deduced that strategies that must be applied to increase prickly pear production are marketing and sustainable strategies since both generate an increase in production, making farmers and companies interested in growing prickly pears. , to the point that it helps in the economic and social part of the country. Therefore, a marketing plan is developed as a proposal to promote prickly pear to the French market.
The problem of the study is the lack of promotion of the benefits of the prickly pear, which is due to the lack of knowledge about the benefits of the prickly pear and little publicity, resulting in few exports. The general objective is to analyze the impact that prickly pear production has on exports to the French market. The independent category is the production of prickly pear and export to the French market. In the methodological framework, a qualitative approach was used to detect the production of prickly pear and its relationship with export to the French market, with the purpose of being analyzed for an in-depth description, the research design is non-experimental, because it does not categories are altered. The research is bibliographic and documentary, because supports from books, articles, magazines, official sources, such as the Central Bank of Ecuador, the Ministry of Foreign Trade and Pro-Ecuador, were used to verify the production of the prickly pear and its relationship to the French market. The research technique is interviewing experts to obtain suitable information. As the results of the interview, it is deduced that strategies that must be applied to increase prickly pear production are marketing and sustainable strategies since both generate an increase in production, making farmers and companies interested in growing prickly pears. , to the point that it helps in the economic and social part of the country. Therefore, a marketing plan is developed as a proposal to promote prickly pear to the French market.
Descripción
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Palabras clave
PRODUCCIÓN, EXPORTACIÓN, MARKETING, PLAN