Plan estratégico para el mejoramiento de las rentas de la compañía Zazacorp
Fecha
2015
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Actualmente varias empresas y personas naturales ofrecen sus productos y servicios a través de diferente vías de comercialización, llegando a atraer a los consumidores mediante diversos canales publicitarios. Uno de los medios más utilizados es la publicidad en exterior a través de Vallas publicitarias el cual es un medio alternativo económico que permite fácilmente promover el consumo de bienes y servicios teniendo el mismo impacto que un espacio en televisión. Por ello hemos fijado el presente proyecto de tesis para ofrecer a la empresa Zazacorp estrategias para el mejoramiento de sus rentas a través de un nuevo sistema de vallas lo cual le ayudará a aprovechar las estructuras publicitarias instaladas que hoy se están limitando debido a labor realizada por la M.I. Municipalidad de la ciudad de Guayaquil para mantener el ornato y disminuir la contaminación visual dentro de la ciudad.
Currently several companies and individuals offer their products and services through different marketing channels , reaching attract consumers through various advertising channels . One of the most used media is advertising outside through Billboards which is an economic alternative means allowing easily promote the consumption of goods and services having the same impact as a space on television. Therefore we have set up this thesis project to provide the company Zazacorp strategies to improve their income through a new system of fences which will help you get the installed advertising structures today are limited due to work done by mine Municipality of the city of Guayaquil to maintain the ornament and reduce visual pollution within the city .
Currently several companies and individuals offer their products and services through different marketing channels , reaching attract consumers through various advertising channels . One of the most used media is advertising outside through Billboards which is an economic alternative means allowing easily promote the consumption of goods and services having the same impact as a space on television. Therefore we have set up this thesis project to provide the company Zazacorp strategies to improve their income through a new system of fences which will help you get the installed advertising structures today are limited due to work done by mine Municipality of the city of Guayaquil to maintain the ornament and reduce visual pollution within the city .
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PLANES DE DESARROLLO, ESTRATEGIA DE DESARROLLO, GANANCIAS, SECTOR PRIVADOS