Creación de una empresa comercializadora de materiales de ferretería, 2015
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2015
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En el cantón Durán, en los últimos años el sector ferretero ha sufrido una reducción en sus operaciones comerciales en gran parte debido a falta de incentivos, así como a la existencia de leyes que “complican” su desarrollo. Sin embargo durante el desarrollo de la presente tesis se ha observado el gran potencial de este segmento de mercado, debido a la enorme cantidad de planes habitacionales construyéndose en este cantón. Aunque la puesta en marcha de la empresa requiera de fuentes de financiamiento externas, de cumplirse con los indicadores financieros proyectados la empresa será perfectamente capaz de cubrir sus obligaciones con sus acreedores, gozando de una adecuada posición de liquidez, solidez; y una muy equilibrada rentabilidad. Es evidente que para lograr sus objetivos deberá centrar sus operaciones en un sector estratégico del cantón, tal como lo es el sector conocido como el puente; así también dar valor agregado a sus productos y servicios; a efectos de captar la mayor cantidad de clientes, lo que le brindará una posición estratégica en el mercado. Por otra parte sería conveniente que una vez en marcha la empresa suscriba alianzas estratégicas con oferentes de servicios complementarios a efectos de reducir costos operacionales; y, de ser posible convertirse en importador directo de productos que no sean propios de la industria nacional
In the canton Duran, in recent years the hardware sector has suffered a reduction in their business operations largely due to lack of incentives, as well as the existence of laws that "complicate" their development. However, during the development of this thesis it has seen the great potential of this market segment due to the huge amount of housing being built in this county plans. Although the launch of the company require external financing sources, met with financial indicators projected the company will be perfectly able to meet its obligations to its creditors, enjoying an adequate liquidity, solidity; and a very balanced profitability. It is clear that to achieve its objectives should focus its operations in a strategic sector of the canton, as is the area known as the bridge; and also give added value to their products and services; in order to capture more customers, which will provide a strategic position in the market. Moreover it would be appropriate once underway the company subscribes strategic alliances with suppliers of complementary in order to reduce operating costs services; and, if possible become a direct importer of products other than its own national industry
In the canton Duran, in recent years the hardware sector has suffered a reduction in their business operations largely due to lack of incentives, as well as the existence of laws that "complicate" their development. However, during the development of this thesis it has seen the great potential of this market segment due to the huge amount of housing being built in this county plans. Although the launch of the company require external financing sources, met with financial indicators projected the company will be perfectly able to meet its obligations to its creditors, enjoying an adequate liquidity, solidity; and a very balanced profitability. It is clear that to achieve its objectives should focus its operations in a strategic sector of the canton, as is the area known as the bridge; and also give added value to their products and services; in order to capture more customers, which will provide a strategic position in the market. Moreover it would be appropriate once underway the company subscribes strategic alliances with suppliers of complementary in order to reduce operating costs services; and, if possible become a direct importer of products other than its own national industry
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EMPRESAS PRIVADAS, PRODUCTOS, FINANZAS, LEGISLACION