Determinación del consumo de GLP en cilindros en el sector albonor para la creación de un plan de negocios de una distribuidora Repsol
Fecha
2013-08-27
Autores
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Publicidad y Mercadotecnia
Resumen
La venta de cilindros de gas en las ciudades es una prioridad que ha
surgido con el pasar de los tiempos. Este derivado del petróleo es
utilizado para cocinar los alimentos y poder hervir el agua necesaria para
el consumo humano; parte importante de este proyecto de investigación
es poder ofrecer el servicio en una comunidad que no ha sido atendida
anteriormente y que es una necesidad primaria ahora en los hogares del
mundo entero. El propósito de este trabajo de investigación es determinar
el grado de satisfacción que tienen los consumidores de la ciudadela
“ALBONOR” que está ubicada al norte de Guayaquil, dándole la
importancia a un problema encontrado en el sector que no brinda el
servicio a la comunidad. En el presente trabajo se encuentra la
fundamentación teórica que permite conocer los detalles del gas natural,
además sobre el servicio a domicilio que es el valor agregado en el
proyecto de investigación, y también conocer sobre el plan de marketing y
un plan de negocios para una empresa. Luego se analiza el mercadeo
propio de un proyecto de inversión, desde la segmentación del mercado,
la decisión del público meta claro sin antes dejar de pasar por la
aceptación, base fundamental de la investigación que permite la
implementación o desarrollo de la propuesta. Se termina este trabajo con
la viabilidad económica y conclusión de la autora.
The sale of gas cylinders in the cities is a priority that has emerged with the passage of time. This petroleum product is used for cooking and to boil water for human consumption important part of this research project is able to offer the service in a community that has not been addressed above, which is a primary need now in the homes of world. The purpose of this research is to determine the degree of consumer satisfaction with the citadel "ALBONOR" which is located north of Guayaquil, giving the importance to a problem found in the area which does not provide community service. In the present work is the theoretical foundation that provides details of natural gas, also on site service that is value added in the research project, and also learn about the marketing plan and a business plan for a company. Then we analyze the marketing characteristic of an investment project from market segmentation, the clear target audience decision without first going through the stop acceptance research foundation that allows implementation or development of the proposal. This work is completed economic viability and conclusion of the author.
The sale of gas cylinders in the cities is a priority that has emerged with the passage of time. This petroleum product is used for cooking and to boil water for human consumption important part of this research project is able to offer the service in a community that has not been addressed above, which is a primary need now in the homes of world. The purpose of this research is to determine the degree of consumer satisfaction with the citadel "ALBONOR" which is located north of Guayaquil, giving the importance to a problem found in the area which does not provide community service. In the present work is the theoretical foundation that provides details of natural gas, also on site service that is value added in the research project, and also learn about the marketing plan and a business plan for a company. Then we analyze the marketing characteristic of an investment project from market segmentation, the clear target audience decision without first going through the stop acceptance research foundation that allows implementation or development of the proposal. This work is completed economic viability and conclusion of the author.
Descripción
Palabras clave
GAS NATURAL, PLAN DE MARKETING, SERVICIO A DOMICILIO, PLAN DE NEGOCIOS