“Análisis comunicacional de los roles materno y paterno y su incidencia en los estereotipos de género.”
Fecha
2021
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El presente proyecto de investigación se llevó a cabo con el fin de lograr una disminución en los estereotipos de género en el sector ciudadela Quisquis manzanas Y2 a Y7, tras evidenciar que los moradores del lugar han sido afectados por los estereotipos de género se desarrolló una campaña digital con información dinámica y de fácil acceso. Para el desarrollo del proyecto se utilizaron herramientas de investigación como la realización de encuestas a 66 personas como muestra del sector, también se realizaron entrevistas a 2 psicólogas. En el diseño de la campaña “A la misma altura” se determinó que esta sería difundida a través de Facebook debido a la accesibilidad y gran demanda de esta red social
This research project was carried out in order to achieve a decrease in gender stereotypes in the Quisquis citadel sector, blocks Y2 to Y7, after showing that the residents of the place have been affected by gender stereotypes, a digital campaign was developed with dynamic and easily accessible information. For the development of the project, research tools were used such as conducting surveys of 66 people as a sample of the sector, and two interviews to psychologists. In the design of the campaign "A la misma altura" it was determined that it would be broadcasted through Facebook due to the accessibility and the great demand of this social network.
This research project was carried out in order to achieve a decrease in gender stereotypes in the Quisquis citadel sector, blocks Y2 to Y7, after showing that the residents of the place have been affected by gender stereotypes, a digital campaign was developed with dynamic and easily accessible information. For the development of the project, research tools were used such as conducting surveys of 66 people as a sample of the sector, and two interviews to psychologists. In the design of the campaign "A la misma altura" it was determined that it would be broadcasted through Facebook due to the accessibility and the great demand of this social network.
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ESTEREOTIPOS,, GÉNERO, DISMINUCIÓN, CAMPAÑA DIGITAL
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