Análisis de factibilidad en la utilización de plataformas digitales en los negocios de bahía mall en Guayaquil
Fecha
2023-08
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
La utilización de plataformas digitales en los negocios de Bahía Mall en Guayaquil se ha vuelto
fundamental en el entorno empresarial actual. El crecimiento del comercio electrónico y la pandemia de COVID-19
han impulsado la adopción de estas plataformas para adaptarse a las nuevas demandas de los consumidores y
mantener la competitividad. La utilización de plataformas digitales ofrece ventajas como la expansión del alcance
geográfico, el acceso a un público diverso, mayor visibilidad y una experiencia de compra personalizada. Sin
embargo, también existen desafíos, como la falta de conocimiento tecnológico, los costos asociados y la
competencia con grandes empresas de comercio electrónico.
Esta investigación se enfoca en comprender los desafíos y beneficios de la utilización de plataformas
digitales en los negocios de Bahía Mall en Guayaquil. A través de un análisis detallado y un estudio exhaustivo, se
buscará proporcionar recomendaciones y estrategias para aprovechar al máximo estas plataformas y superar los
desafíos asociados.
El objetivo final es ayudar a los negocios de Bahía Mall a utilizar eficazmente las plataformas digitales,
expandir su alcance, en línea con las nuevas tendencias de consumo y la evolución del mercado digital.
The use of digital platforms in the businesses of Bahía Mall in Guayaquil has become essential in the current business environment. The growth of e-commerce and the COVID-19 pandemic have driven the adoption of these platforms to adapt to new consumer demands and stay competitive. The use of digital platforms offers advantages such as the expansion of geographic reach, access to a diverse audience, greater visibility and a personalized shopping experience. However, there are also challenges, such as a lack of technological knowledge, associated costs, and competition with large e-commerce companies. This research focuses on understanding the challenges and benefits of using digital platforms in the businesses of Bahía Mall in Guayaquil. Through a detailed analysis and exhaustive study, it will seek to provide recommendations and strategies to make the most of these platforms and overcome the associated challenges. The ultimate goal is to help Bahía Mall businesses effectively use digital platforms, expand their reach and increase their sales, in line with new consumer trends and the evolution of the digital market.
The use of digital platforms in the businesses of Bahía Mall in Guayaquil has become essential in the current business environment. The growth of e-commerce and the COVID-19 pandemic have driven the adoption of these platforms to adapt to new consumer demands and stay competitive. The use of digital platforms offers advantages such as the expansion of geographic reach, access to a diverse audience, greater visibility and a personalized shopping experience. However, there are also challenges, such as a lack of technological knowledge, associated costs, and competition with large e-commerce companies. This research focuses on understanding the challenges and benefits of using digital platforms in the businesses of Bahía Mall in Guayaquil. Through a detailed analysis and exhaustive study, it will seek to provide recommendations and strategies to make the most of these platforms and overcome the associated challenges. The ultimate goal is to help Bahía Mall businesses effectively use digital platforms, expand their reach and increase their sales, in line with new consumer trends and the evolution of the digital market.
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Palabras clave
PLATAFORMAS DIGITALES, COMERCIO ELECTRÓNICO, NEGOCIOS, VENTAS EN LÍNEA, ADAPTACIÓN