“Fortalecimiento del Turismo accesible en la ciudad de Guayaquil a través de un producto inclusivo social”.
Fecha
2024
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
El estudio aborda la necesidad de mejorar la accesibilidad y la inclusión en los destinos turísticos de la ciudad. El objetivo principal es desarrollar un producto turístico inclusivo que atienda las necesidades de personas con discapacidad y otros grupos vulnerables. El estudio implica la identificación y evaluación de sitios turísticos clave en términos de accesibilidad, seguido del diseño e implementación de medidas para mejorar la infraestructura y los servicios turísticos. Además, se propone una campaña de promoción y sensibilización para concienciar sobre la importancia de la accesibilidad y fomentar una cultura de inclusión en la comunidad. Se espera que esta investigación contribuya al fortalecimiento del turismo accesible en Guayaquil, mejorando la calidad de la experiencia turística para todos los visitantes y promoviendo el desarrollo económico y social de la ciudad, al tiempo que sirve como un modelo para otros destinos turísticos que buscan mejorar su accesibilidad e inclusión social.
The study addresses the need to improve accessibility and inclusion in the city's tourist destinations. The main objective is to develop an inclusive tourism product that meets the needs of people with disabilities and other vulnerable groups. The study involves the identification and evaluation of key tourist sites in terms of accessibility, followed by the design and implementation of measures to improve tourist infrastructure and services. In addition, a promotion and awareness campaign is proposed to raise awareness about the importance of accessibility and promote a culture of inclusion in the community. It is expected that this research will contribute to the strengthening of accessible tourism in Guayaquil, improving the quality of the tourist experience for all visitors and promoting the economic and social development of the city, while serving as a model for other tourist destinations that seek to improve its accessibility and social inclusion.
The study addresses the need to improve accessibility and inclusion in the city's tourist destinations. The main objective is to develop an inclusive tourism product that meets the needs of people with disabilities and other vulnerable groups. The study involves the identification and evaluation of key tourist sites in terms of accessibility, followed by the design and implementation of measures to improve tourist infrastructure and services. In addition, a promotion and awareness campaign is proposed to raise awareness about the importance of accessibility and promote a culture of inclusion in the community. It is expected that this research will contribute to the strengthening of accessible tourism in Guayaquil, improving the quality of the tourist experience for all visitors and promoting the economic and social development of the city, while serving as a model for other tourist destinations that seek to improve its accessibility and social inclusion.
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Palabras clave
TURISMO, ACCESIBILIDAD, INCLUSIÓN