Diseño de una importadora de productos para salones de belleza en el sector norte de Guayaquil.
Fecha
2023-04
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
El presente trabajo tiene la finalidad de analizar la viabilidad de la creación de una empresa importadora de productos para centros de belleza y peluquería, con la adaptación de un estudio teórico y elaboración de encuestas que permitan analizar los comportamientos de los consumidores. El nombre comercial de la empresa es “Style” Importadora de productos de belleza y las principales marcas que comercializa son: Cosbelly, Capel-lo y Danidom.
Los productos a ofrecen son: secador de cabello, rizadores, depiladora, plancha de cabello, pegamentos de uñas, maquillajes, entre otros. La empresa tendrá ubicación en el C.C. CityMall, en donde tendrá a principales clientes potenciales a las peluquerías y centros de belleza del sector norte.
Se hace los análisis Pestel y Porter del marketing mix para tener una mejor visión de cómo va a estar posicionado el negocio. La encuesta está dirigida a 193 negocios que ofrecen servicios de belleza y establecido un cuestionario de 10 preguntas, en las que se evidencia las necesidades de los consumidores.
La recuperación de la inversión será en el primer semestre de funcionamiento y con una rentabilidad desde el segundo año y liquidez a partir del primer año.
The present work has the purpose of analyzing the feasibility of creating a company that imports products for beauty and hairdressing centers, with the adaptation of a theoretical study and the preparation of surveys that allow the analysis of consumer behavior. The trade name of the company is "Style" Importer of beauty products and the main brands it sells are: Cosbelly, Capel-lo and Danidom. The products on offer are: hair dryer, curling irons, epilator, hair straightener, nail glue, makeup, among others. The company will be located in the C.C. CityMall, where you will have the main potential clients at the hairdressers and beauty centers in the northern sector. The Pestel and Porter analysis of the marketing mix is done to have a better vision of how the business will be positioned. The survey is aimed at 193 businesses that offer beauty services and established a 10-question questionnaire, in which the needs of consumers are evident. The recovery of the investment will be in the first semester of operation and with profitability from the second year and liquidity from the first year.
The present work has the purpose of analyzing the feasibility of creating a company that imports products for beauty and hairdressing centers, with the adaptation of a theoretical study and the preparation of surveys that allow the analysis of consumer behavior. The trade name of the company is "Style" Importer of beauty products and the main brands it sells are: Cosbelly, Capel-lo and Danidom. The products on offer are: hair dryer, curling irons, epilator, hair straightener, nail glue, makeup, among others. The company will be located in the C.C. CityMall, where you will have the main potential clients at the hairdressers and beauty centers in the northern sector. The Pestel and Porter analysis of the marketing mix is done to have a better vision of how the business will be positioned. The survey is aimed at 193 businesses that offer beauty services and established a 10-question questionnaire, in which the needs of consumers are evident. The recovery of the investment will be in the first semester of operation and with profitability from the second year and liquidity from the first year.
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Palabras clave
IMPORTADORA, CENTROS DE BELLEZA, PELUQUERÍA