Análisis de competitividad a la planta criogénica de La FAE - Base de Taura.
Archivos
Fecha
2003-11-07
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Ingeniería Industrial.
Resumen
Evaluar la situación de la empresa frente al mercado regional y a su competencia para poder conocer sus ventajas competitivas y capacidad competitiva que es el propósito del estudio.
El tema del trabajo se relaciona con el sector de los lubricantes y empresas competidoras, para hacer un análisis de la empresa y el sector se tomó como referencia obras bibliográficas, información de páginas Web
de competitividad y gases criogénicos, la fundamentación teórica que se empleó fueron obras de Michael Porter de las cuales se obtuvo diferentes extractos de competitividad.
Dentro del proceso investigativo realizado en este trabajo de Gestión para la Competitividad en la empresa de gases criogenicos “AEROSTAR”, vale mencionar que los problemas encontrados en sus áreas de trabajo y consecuentemente en su entorno se presenta una herramienta de ayuda y apoyo a Gerencia para la aplicación de Niveles de Producción y la aplicación de un Plan estratégico de ventas. Los niveles de producción a corto plazo se ejecutaran con Economías de Escala, siempre y cuando el mercado se los permita. Las alternativas; conjuntamente aplicadas requieren un seguimiento, control y verificación del proceso, así se obtendrá un incremento del volumen de ventas ofreciendo mayores utilidades a la empresa, motivación y bienestar a los trabajadores y mejorar la eficiencia respecto al servicio y satisfacción del cliente
Assess the status of the company against the regional market and your competition to know their competitive advantages and competitive capability is the purpose of the study. The theme of the work relates to the field of lubricants and competitors, to make an analysis of the company and the industry took bibliographical reference works, information from Web pages competitiveness and cryogenic gases, the theoretical foundation that was used were works of Michael Porter which different extracts obtained competitiveness. Within the research process undertaken in this study Management for Competitiveness in the company of cryogenic gases "AEROSTAR" worth mentioning that the problems encountered in their work areas and consequently in their environment a tool of help and support is presented to management for implementing production levels and implementing a strategic sales plan. Production levels in the short term will run on Economies of Scale, as long as the market allows them to. Alternatives; jointly applied require monitoring, control and verification of the process and an increase in sales volume will be achieved by offering higher profits to the company, motivation and welfare of workers and improve efficiency on service and customer satisfaction
Assess the status of the company against the regional market and your competition to know their competitive advantages and competitive capability is the purpose of the study. The theme of the work relates to the field of lubricants and competitors, to make an analysis of the company and the industry took bibliographical reference works, information from Web pages competitiveness and cryogenic gases, the theoretical foundation that was used were works of Michael Porter which different extracts obtained competitiveness. Within the research process undertaken in this study Management for Competitiveness in the company of cryogenic gases "AEROSTAR" worth mentioning that the problems encountered in their work areas and consequently in their environment a tool of help and support is presented to management for implementing production levels and implementing a strategic sales plan. Production levels in the short term will run on Economies of Scale, as long as the market allows them to. Alternatives; jointly applied require monitoring, control and verification of the process and an increase in sales volume will be achieved by offering higher profits to the company, motivation and welfare of workers and improve efficiency on service and customer satisfaction
Descripción
Este documento contiene archivo en PDF.
Palabras clave
GESTIÓN DE LA COMPETITIVIDAD, PLANTA CRIOGÉNICA, LUBRICANTES, GASES CRIOGÉNICOS