E-Commerce o comercio electrónico y los aspectos que influyen en la psicología de compra del consumidor de la cudad de Guayaquil
Fecha
2013
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Resumen
El objetivo principal de esta tesis es dar a conocer mucho de los factores que influyen en el consumidor al momento de realizar la compra por internet, con el propósito de destacar en ello perfiles, motivaciones, características, entre otras razones por las cuales la compra por internet se vuelve una ventaja competitiva entre las empresas que realizan actividades comerciales.
En la actualidad el E-Commerce o Comercio Electrónico a nivel mundial va aumentando de forma acelerada, y el desarrollo en el Ecuador no es la excepción, debido a que esta tendencia va tomando fuerza en el país, por este motivo nos enfocamos en la ciudad de Guayaquil por ser una de las ciudades más comerciales del país.
La investigación que vamos a desarrollar se hará mediante encuestas y entrevistas, recopilando información veraz y concreta que nos facilitaran el análisis de la psicología de compra del consumidor, para tomar decisiones en cuanto a esta propuesta.
Las empresas necesitan cada vez ajustarse al mercado cambiante, aun mas cuando la competencia aumenta y las ventajas competitivas comienzan a desvanecerse, por lo cual conviene, desarrollar la creación y utilización de innovaciones que surgen a raíz de las tecnologías, por ello el propósito de esta tesis es analizar en que influye la psicología del consumidor, que rasgos marcan la desconfianza o confianza al realizar la compra mediante el E-commerce o Comercio Electrónico.
The principal objective of this thesis is to present a lot of factors that affect the consumer at the time of accomplish buy on the Internet, for the purpose highlight in this profile, motivations, characteristics, and other reasons, why shopping for internet becomes a competitive advantage between enterprises do business. At the present, the E-commerce or electronic commerce worldwide is increasing quickly, and development in Ecuador is no exception, because this trend has gained momentum in the country, for this reason chose to Guayaquil for being one of the most important cities in the country commercially. The investigation will develop through surveys and interviews, collecting specific and trustful information, that way facilitate the analysis of consumer buying psychology, to make decisions about this proposal. The companies need to adjust to the changing market, even more when competition increases and competitive advantages begin to dissipate, so it should be keep constant innovation, which arise from the technologies and discuss how these new ways to influence it these new ways to make purchases, as mistrust or trust in the consumer awakening to complete the purchase by the E-commerce or electronic commerce.
The principal objective of this thesis is to present a lot of factors that affect the consumer at the time of accomplish buy on the Internet, for the purpose highlight in this profile, motivations, characteristics, and other reasons, why shopping for internet becomes a competitive advantage between enterprises do business. At the present, the E-commerce or electronic commerce worldwide is increasing quickly, and development in Ecuador is no exception, because this trend has gained momentum in the country, for this reason chose to Guayaquil for being one of the most important cities in the country commercially. The investigation will develop through surveys and interviews, collecting specific and trustful information, that way facilitate the analysis of consumer buying psychology, to make decisions about this proposal. The companies need to adjust to the changing market, even more when competition increases and competitive advantages begin to dissipate, so it should be keep constant innovation, which arise from the technologies and discuss how these new ways to influence it these new ways to make purchases, as mistrust or trust in the consumer awakening to complete the purchase by the E-commerce or electronic commerce.
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COMPETENCIA ECONÓMICA, REDES INFORMÁTICAS, ESTRATEGIAS DE DESARROLLO, CONSUMIDORES