Plan de negocio pago electrónico de pasajes en transporte público de pasajeros.
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Fecha
2008-08-16
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Licenciatura en Sistemas de Información.
Resumen
El presente trabajo desarrolla los principales aspectos asociados con la implementación de una empresa dedicada a la provisión de productos y servicios para la venta de medios de pago electrónicos al transporte público de pasajeros.
En este trabajo analizaremos el mercado global del Ecuador y en particular el nicho de mercado del transporte público de pasajeros de la provincia del Guayas. No obstante ello, consideramos que este tipo de solución puede ser aplicada también a otros mercados en donde haya el transporte de pasajeros; por ejemplo transporte interprovincial e intercantonal, el transporte de taxis.
En la actualidad no existen empresas dedicadas a brindar este servicio a los transportistas urbanos de nuestro país, solo hay empresas extranjeras que se dedican dar el servicio exclusivo a las troncales de movilización de Guayaquil y Quito.
Es necesario tomar en consideración que la implantación de un sistema de pago electrónico en el ámbito del transporte no se trata solamente de cambiar los billetes o monedas por una tarjeta, sino que implica un cambio completo al proceso de recaudación y gestión del dinero.
Para la implantación de estos proyectos es necesario considerar, o al menos estudiar, aspectos institucionales y financieros, legales y reguladores, operacionales y administrativos, tecnológicos, y especialmente culturales en relación con los usuarios.
Un tema clave para el éxito en la implantación de estos proyectos es el establecimiento de una adecuada red de distribución de los medios de pago, y la realización de campañas de marketing promoviéndolos.
Se requiere de una muy buena coordinación y cooperación entre las Cooperativas de transporte urbano público, por tal motivo es necesario tener presente que serán beneficiados ellos por el control de la recaudación del dinero; razón por demás valida para la utilización de este ideal sistema, y también se beneficiarían los usuarios del transporte.
This paper develops the main issues associated with the implementation of a company dedicated to providing products and services for the sale of electronic payments to public transport passengers. In this paper we analyze the global market of Ecuador and in particular niche of public passenger transport in the province of Guayas. Nevertheless, we believe that this type of solution can also be applied to other markets where there is passenger transport; interprovincial and inter-cantonal eg transportation, taxi transportation. There are currently no companies dedicated to providing this service to urban transport in our country, there are only foreign companies that are dedicated to the exclusive service of mobilizing stem Guayaquil and Quito. It is necessary to consider the implementation of an electronic payment system in the field of transport is not only to change the notes or coins for a card, but involves a complete change to the process of collection and money management. For the implementation of these projects need to be considered, or at least study, institutional and financial, legal and regulatory, operational and administrative, technological, and especially in relation to cultural aspects users. A key issue for the successful implementation of these projects is the establishment of an adequate network of distribution of means of payment, and the realization of marketing campaigns promoting them. It requires very good coordination and cooperation among cooperatives urban public transport, for this reason it is necessary to consider that will benefit them for control of the collection of money; other valid reason for using this ideal system, and transport users would also benefit.
This paper develops the main issues associated with the implementation of a company dedicated to providing products and services for the sale of electronic payments to public transport passengers. In this paper we analyze the global market of Ecuador and in particular niche of public passenger transport in the province of Guayas. Nevertheless, we believe that this type of solution can also be applied to other markets where there is passenger transport; interprovincial and inter-cantonal eg transportation, taxi transportation. There are currently no companies dedicated to providing this service to urban transport in our country, there are only foreign companies that are dedicated to the exclusive service of mobilizing stem Guayaquil and Quito. It is necessary to consider the implementation of an electronic payment system in the field of transport is not only to change the notes or coins for a card, but involves a complete change to the process of collection and money management. For the implementation of these projects need to be considered, or at least study, institutional and financial, legal and regulatory, operational and administrative, technological, and especially in relation to cultural aspects users. A key issue for the successful implementation of these projects is the establishment of an adequate network of distribution of means of payment, and the realization of marketing campaigns promoting them. It requires very good coordination and cooperation among cooperatives urban public transport, for this reason it is necessary to consider that will benefit them for control of the collection of money; other valid reason for using this ideal system, and transport users would also benefit.
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Palabras clave
IMPLEMENTACIÓN DE SISTEMAS, PAGO ELECTRÓNICO, TARJETAS