Influencia del marketing social en el nivel de bullying de los estudiantes de octavo año de educación básica de la unidad educativa Durán -cantón Durán.
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2014
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UNIVERSIDAD DE GUAYAQUIL: Facultad De Filosofía, Letras Y Ciencias De La Educación
Resumen
La importancia del proyecto de investigación se puede establecer en
la implementación de una Campaña de Marketing Social que tiene
como objetivo principal bajar el nivel de bullying, o también llamado
acoso escolar, problema que azota a los niños y jóvenes a nivel
mundial, y sus influencias en el medio educativo que se ha sido
determinado a través de la investigación. El Marco Teórico tiene
elementos relevantes que son el sustento científico en los
antecedentes de estudio, el desarrollo de las variables, que son la
variable independiente el Marketing Social y la variable dependiente
el nivel de bullying, además de las fundamentaciones que se
consideraron pertinentes, y la propuesta el diseño de una guía que
permita concienciar a los educandos, docentes y padres de familia
sobre las causas y consecuencias del acoso escolar, la metodología
que se aplicó en el diseño de la investigación científica fueron los
métodos teóricos y entre ellos se pueden anotar el deductivo
inductivo, análisis, síntesis y los métodos empíricos la entrevista
dirigida a las autoridades del plantel y la encuesta dirigida hacia los
estudiantes, y los docentes, la población que se estudio fue el octavo
año de Educación Básica de la Unidad Educativa Durán, del Cantón
Duran, previamente al análisis de datos se realizó el correspondiente
estudio bibliográfico documental y estadístico, que permitió
desarrollar las propuesta que por su naturaleza fue factible,
beneficiando a los estudiantes, a los docentes y a la comunidad en
general
The importance of the research project can be established in the implementation of a social marketing campaign that has as main objective to lower the level of bullying, also called bullying problem plaguing children and young people worldwide, and its influences in the educational environment it has been determining through research. The theoretical framework has important elements are the scientific basis to study the history of the development of variables, which are the Social Marketing independent variable and the dependent variable the level of bullying, in addition to foundations that were considered relevant, and the proposal to design of orientation guide that allows awareness among students, teachers and parents about the causes and consequences of bullying, the methodology applied in the design of scientific research were the theoretical methods and between them can score inductive deductive, analysis, synthesis and empirical methods interview to the authorities of the campus and survey directed at students and teachers, the population study was the eighth year of Basic Education of the Education Unit Durán, the Canton Durán Before examining the relevant documentary data and statistical literature study, which allowed developing the proposal was feasible by its nature, benefiting students, teachers and the community in general was conducted
The importance of the research project can be established in the implementation of a social marketing campaign that has as main objective to lower the level of bullying, also called bullying problem plaguing children and young people worldwide, and its influences in the educational environment it has been determining through research. The theoretical framework has important elements are the scientific basis to study the history of the development of variables, which are the Social Marketing independent variable and the dependent variable the level of bullying, in addition to foundations that were considered relevant, and the proposal to design of orientation guide that allows awareness among students, teachers and parents about the causes and consequences of bullying, the methodology applied in the design of scientific research were the theoretical methods and between them can score inductive deductive, analysis, synthesis and empirical methods interview to the authorities of the campus and survey directed at students and teachers, the population study was the eighth year of Basic Education of the Education Unit Durán, the Canton Durán Before examining the relevant documentary data and statistical literature study, which allowed developing the proposal was feasible by its nature, benefiting students, teachers and the community in general was conducted
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Palabras clave
MARKETING SOCIAL, BULLYING, GUÍA DE ORIENTACIÓN