Evaluación de las estrategias de responsabilidad social empresarial en las Pymes productoras de piña de la zona 5 del Ecuador
Fecha
2018
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente proyecto de titulación busca evaluar el desempeño ético, social y empresarial que poseen las Pymes productoras de piña en la zona 5 del Ecuador y su proyección en mercados internacionales mediante la implementación de los principios de responsabilidad social entre sus principales actividades, y la obtención de certificaciones que avalen la calidad de la producción en dicho sector las cuales serán dirigidas principalmente a mercados que exigen procedimientos exclusivos altamente responsables, garantizados mediante respaldo de la ISO 26000 haciendo de la piña ecuatoriana una fruta atractiva comercialmente en nuevos mercados sustentables. A su vez, el objetivo fundamental del desarrollo de este proyecto de investigación será generar un impacto de interés para impulsar nuevos programas de responsabilidad social por parte de las pymes productoras de piña establecidas en la zona de estudio, al igual que intervenir en el vínculo academia, estado, empresa cuya congruencia servirá para la generación de nuevas oportunidades económicas y comerciales para el Ecuador.
The present titling project seeks to evaluate the ethical, social and business performance of the pineapple producing SMEs in zone 5 of Ecuador and its projection in international markets through the implementation of the principles of social responsibility among its main activities, and obtaining of certifications that guarantee the quality of the production in this sector, which will be directed mainly to markets that demand highly responsible exclusive procedures, guaranteed by means of ISO 2600 support making the Ecuadorian pineapple commercially attractive in new sustainable markets. The fundamental objective of the development of this research project will be to generate an impact of interest to promote new programs of social responsibility by the pineapple producing SMEs established in the Ecuadorian zone 5, as well as intervening in the link academia, state, company whose congruence will serve to generate new economic and commercial opportunities for Ecuador.
The present titling project seeks to evaluate the ethical, social and business performance of the pineapple producing SMEs in zone 5 of Ecuador and its projection in international markets through the implementation of the principles of social responsibility among its main activities, and obtaining of certifications that guarantee the quality of the production in this sector, which will be directed mainly to markets that demand highly responsible exclusive procedures, guaranteed by means of ISO 2600 support making the Ecuadorian pineapple commercially attractive in new sustainable markets. The fundamental objective of the development of this research project will be to generate an impact of interest to promote new programs of social responsibility by the pineapple producing SMEs established in the Ecuadorian zone 5, as well as intervening in the link academia, state, company whose congruence will serve to generate new economic and commercial opportunities for Ecuador.
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Palabras clave
RESPONSABILIDAD SOCIAL, ISO, ESTRATEGIAS, PYMES