Análisis de factibilidad para la creación de cabañas que impulsen el desarrollo del turismo rural en la comunidad Punta Diamante de la parroquia Chongón
Fecha
2015-11-24
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
En el transcurso del proceso de investigación se percibe que el estudio del Análisis de factibilidad para la creación de cabañas que impulsen el desarrollo del turismo rural en la comunidad Punta Diamante de la Parroquia Chongón, ya que por medio del alojamiento, se promocionará los recursos turísticos que posee la comunidad y que ayudaría a los pobladores a cambiar la matriz productiva creando más fuentes de trabajo. Para realizar este proyecto se trabajó conjuntamente con la comunidad Punta Diamante y la Asociación de trabajadores agrícolas autónomos de Puerto Punta Diamante, quienes con sus experiencias aportaron información para el desarrollo de esta investigación.
En el primer capítulo se realizó la identificación del problema, justificación. En el segundo capítulo se desarrolló las teorías necesarias para explicar lo que es el alojamiento rural, historia del turismo y sobre la Comunidad Punta Diamante, los requerimientos legales que se necesita para implantarlo el proyecto y la fundamentación epistemológica. En el tercer capítulo el marco metodológico en esta etapa se va a describir los métodos y técnicas para la recolección de datos en la investigación. En el cuarto capítulo se presentan las encuestas realizadas a los pobladores y turistas para constatar si es factible implementar el alojamiento rural, en el quinto capítulo se va a realizar un plan de negocio para poder describir la empresa y analizar la situación del mercado y estados financieros de la empresa. En el sexto capítulo las recomendaciones y conclusiones del proyecto.
During the research process it was detected that the study of the Feasibility analysis for the creation of huts to foster the development of rural tourism in the Punta Diamante, Chongón Parish, is feasible, because through the housing in the community will be promoted tourism recourses and it will help the villagers to change the production matrix to create more jobs. In order to put together this project, we worked with the community, as well as the Punta Diamante Port agricultural workers association, who with their experiences contributed information for the development of this research. The first chapter was devoted to problem of identification, and justification. In the second chapter the necessary theories were developed to explain rural community lodging, tourism history, and the Community Punta Diamante, legal requirements which are necessary to implement the project and the epistemological foundation theories were developed. In the third chapter the methodological framework at this stage describes the methods and techniques for data collection. In the fourth chapter we find the surveys of residents and tourists to see if it is feasible to implement the community rural lodging. In the fifth chapter we conduct a business plan for the company to describe and analyze the market situation and financial statements. In the sixth chapter we find the recommendations and conclusions of the project.
During the research process it was detected that the study of the Feasibility analysis for the creation of huts to foster the development of rural tourism in the Punta Diamante, Chongón Parish, is feasible, because through the housing in the community will be promoted tourism recourses and it will help the villagers to change the production matrix to create more jobs. In order to put together this project, we worked with the community, as well as the Punta Diamante Port agricultural workers association, who with their experiences contributed information for the development of this research. The first chapter was devoted to problem of identification, and justification. In the second chapter the necessary theories were developed to explain rural community lodging, tourism history, and the Community Punta Diamante, legal requirements which are necessary to implement the project and the epistemological foundation theories were developed. In the third chapter the methodological framework at this stage describes the methods and techniques for data collection. In the fourth chapter we find the surveys of residents and tourists to see if it is feasible to implement the community rural lodging. In the fifth chapter we conduct a business plan for the company to describe and analyze the market situation and financial statements. In the sixth chapter we find the recommendations and conclusions of the project.
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Palabras clave
TURISMO, TURISMO RURAL, ALOJAMIENTO, DESARROLLO TURISTICO, INVERSION