Planificación estratégica de marketing para el incremento de estudiantes en la Unidad Educativa Canadiense de la ciudad de Guayaquil año 2016
Fecha
2016
Autores
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Universidad de Guayaquil. Facultad de Ciencias Administrativas
Resumen
El presente trabajo de Titulación se planifico observando la problemática que presenta la Unidad Educativa Canadiense, que a pesar de ofrecer un buen servicio educativo y contar con instalaciones adecuadas para la enseñanza – aprendizaje no se logra captar la cantidad de estudiantes a los que puede atender en sus aulas, se realizó la correspondiente investigación de campo para establecer las variables que podrían incidir en la matriculación en la institución, se complementa esta investigación con un análisis bibliográfico que nos permita fundamentar teóricamente el trabajo de investigación así como también el planteamiento de la propuesta que sea la adecuada para esta Unidad Educativa a través y en consideración del Marketing Educativo . El trabajo de dividió en cuatro Secciones para una mejor comprensión y análisis, se empleó la Introducción, Marco Teórico, Análisis de Resultados y la Propuesta. Se aplica una herramienta muy utilizada para establecer un análisis situacional como lo es el uso de la Matriz FODA, el cuál sirvió conjunto con la encuesta realizada a los padres de familia o representantes, para generar las propuestas de estrategias de marketing que permitan cumplir con los objetivos planteados, sobre todo el de lograr un incremento de la población estudiantil del plantel. Se realiza mejoras al logotipo de la Unidad los correspondientes materiales
para promoción.
This paper Titling was planned observing the issues presented by the Education Unit Canadian, that despite offering a good educational service and have adequate facilities for teaching - learning fails to capture the number of students who can attend on their classrooms, the corresponding field research was conducted to establish the variables that could affect enrollment in the institution, this research is complemented by a literature review that allows us to theoretically substantiate the research work as well as the approach of the proposal it is appropriate for this Educational Unit through consideration of Marketing and Education. Work divided into four sections for better understanding and analysis, the Introduction, Theoretical Framework, Results Analysis and Proposal was used. a widely used to establish a situational analysis as is the use of the SWOT Matrix, which served conjunction with the survey of parents or guardians to generate the proposed marketing strategies that would meet the tool it is applied objectives, especially to achieve an increase in the student population on campus. Improvements were made to the logo Unit corresponding materials for promotion.
This paper Titling was planned observing the issues presented by the Education Unit Canadian, that despite offering a good educational service and have adequate facilities for teaching - learning fails to capture the number of students who can attend on their classrooms, the corresponding field research was conducted to establish the variables that could affect enrollment in the institution, this research is complemented by a literature review that allows us to theoretically substantiate the research work as well as the approach of the proposal it is appropriate for this Educational Unit through consideration of Marketing and Education. Work divided into four sections for better understanding and analysis, the Introduction, Theoretical Framework, Results Analysis and Proposal was used. a widely used to establish a situational analysis as is the use of the SWOT Matrix, which served conjunction with the survey of parents or guardians to generate the proposed marketing strategies that would meet the tool it is applied objectives, especially to achieve an increase in the student population on campus. Improvements were made to the logo Unit corresponding materials for promotion.
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UNIDAD ACADÉMICA, COMERCIO, GESTIÓN EDUCACIONAL, RECURSOS HUMANOS