Plan de negocio Pastelería “Tú eres el Chef”.
Fecha
2008-08-16
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Licenciatura en Sistemas de Información.
Resumen
Este proyecto es producto de una investigación orientada a exponer los conocimientos adquiridos en el transcurso del estudio de la Carrera de Licenciatura en Sistemas de Información de la Facultad de Ingeniería Industrial; conocimientos que quedarán plasmados en el desarrollo de nuestro trabajo. En la actualidad nuestro mundo está sujeto al impacto de revoluciones tecnológicas que con el pasar de los días la tecnología avanza a pasos agigantados, ya que es cada vez más accesible, nos facilita las cosas y nos ayuda a ser más productivos. Una de las tecnologías más utilizadas es el Internet ya que se ha convertido en el nuevo terreno de batalla para ofrecer y vender productos mediante el e-commerce y de esta forma obtener el mayor número de clientes posibles. La cantidad de comercio llevada a cabo electrónicamente ha crecido extraordinariamente debido a la propagación del Internet. Una gran variedad de comercio se realiza de esta manera, estimulando la creación y utilización de innovaciones como la transferencia de fondos electrónica, la administración de cadenas de suministro, el marketing en Internet, el procesamiento de transacciones en línea (OLTP), el intercambio electrónico de datos (EDI), los sistemas de administración del inventario, y los sistemas automatizados de recolección de datos. El comercio electrónico moderno típicamente usa el World Wide Web por lo menos en un cierto punto en el ciclo de la transacción, aunque puede abarcar una gama más amplia de tecnologías, como el correo electrónico; la mayoría del comercio electrónico involucra el transporte de objetos físicos de alguna manera y hoy por hoy la sociedad actual avanza de una forma tan acelerada, en donde los seres humanos tenemos tantas actividades por realizar que en ocasiones, alguna se nos escapa de las manos por la falta de tiempo, como por ejemplo a la hora de adquirir un postre, al momento de comprarlo la persona debe acercarse hasta cualquier local donde vendan, pero si no tenemos tiempo… ¿Entonces que hacer? Gracias a las nuevas tecnologías de punta surge una idea de negocio al analizar la falta de atención personalizada al cliente para así saber sus preferencias y gustos, siendo esta la forma en la que se satisface al cliente de una manera más rápida y concreta al receptar sus pedidos, los cuales como ya sabemos se los podrá efectuar a través de línea telefónica o en la Web, a través del sitio de la empresa, y también aprovechara el cliente ya que le significaría un ahorro de tiempo. La misión de Pastelería “Tú eres el Chef” es ser una empresa con altos valores morales donde lo principal es entregar al consumidor final un producto en materia gastronómica preparado con los más finos ingredientes, sanos, nutritivos y apetecibles que satisfaga los paladares mas exigentes. El grupo empresarial estará estar conformado por profesionales que hayan tenido una amplia experiencia en cargos similares para impulsar el mejor desenvolvimiento y cumplir con los objetivos trazados. Una gran ventaja del servicio es poder interactuar con los clientes a través de nuestros canales de comunicación (línea telefónica y web site), mediante los cuales obtenemos una retroalimentación cliente-empresa muy valiosa, pues nos ayuda a conocer de las preferencias de sus paladares; ya que la gastronomía pastelera es muy extensa y la imaginación de la clientela mucho más. La Pastelería “Tu Eres El Chef” considera como clientes a hombres y mujeres de cualquier edad, de los estratos sociales medio-alto y alto que les apetezca un buen pastel con un exquisito sabor casero; teniendo como nicho de mercado a los empleados que por sus obligaciones laborales no poseen de tiempo para acercarse hasta el local de la Pastelería y tendrán a disposición la línea telefónica y la página web de la empresa y darles un buen Servicio Delivery.
This project is the result of a strategy to expose the knowledge acquired in the course of studying the Bachelor's Degree in Information Systems, Faculty of Industrial Engineering Research; knowledge will be reflected in the development of our work. Today our world is subject to the impact of technological revolutions that with every passing day technology is advancing rapidly, as it is becoming more accessible, we make things easier and helps us to be more productive. One of the most used technologies is the internet as it has become the new battleground to offer and sell products through e-commerce and thereby obtain the largest possible number of customers. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring the creation and use of innovations such as electronic funds transfer, the supply chain management, Internet marketing, the online transaction processing (OLTP), exchange mail (EDI) data, inventory management systems, and automated systems for data collection. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction cycle, although it can encompass a wider range of technologies such as e-mail; most electronic commerce involves the transportation of physical items in some way and today our society is progressing so rapidly form where humans have so many activities to do that sometimes, some gets out of hands lack of time, such as when purchasing a dessert, when you buy the person should approach to any premises where sold, but if you have time ... So what to do? With new advanced technologies comes a business idea to analyze the lack of personalized customer service so you know your preferences and tastes, this being the way in which the customer is satisfied more quickly and specifically to both receive their orders, which as we know will be made via the telephone line or the web, through the company website and also exploited the customer as you would save time. The mission of Pastry "You're the Chef" to be a company with high moral values where the main thing is to deliver a product to the final consumer in matters gastronomic prepared with the finest ingredients, healthy, nutritious and palatable to satisfy the most demanding palates. The business group will be comprised of professionals who have had extensive experience in similar positions to drive better performance and meet the objectives. A great advantage of the service is able to interact with customers through our communication channels (telephone and web site), through which we get a customer to company valuable feedback as it helps us to know the preferences of their palates; since the pastry cuisine is very extensive and the imagination of the customer more. The Pastry "You Are The Chef" considered as customers men and women of any age, of medium-high and high social strata they feel like a good cake with a delicious homemade taste; having as a niche market to employees for their labor obligations have no time to come to the premises of the pastry and keep available the telephone line and the website of the company and give them a good Service Delivery.
This project is the result of a strategy to expose the knowledge acquired in the course of studying the Bachelor's Degree in Information Systems, Faculty of Industrial Engineering Research; knowledge will be reflected in the development of our work. Today our world is subject to the impact of technological revolutions that with every passing day technology is advancing rapidly, as it is becoming more accessible, we make things easier and helps us to be more productive. One of the most used technologies is the internet as it has become the new battleground to offer and sell products through e-commerce and thereby obtain the largest possible number of customers. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring the creation and use of innovations such as electronic funds transfer, the supply chain management, Internet marketing, the online transaction processing (OLTP), exchange mail (EDI) data, inventory management systems, and automated systems for data collection. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction cycle, although it can encompass a wider range of technologies such as e-mail; most electronic commerce involves the transportation of physical items in some way and today our society is progressing so rapidly form where humans have so many activities to do that sometimes, some gets out of hands lack of time, such as when purchasing a dessert, when you buy the person should approach to any premises where sold, but if you have time ... So what to do? With new advanced technologies comes a business idea to analyze the lack of personalized customer service so you know your preferences and tastes, this being the way in which the customer is satisfied more quickly and specifically to both receive their orders, which as we know will be made via the telephone line or the web, through the company website and also exploited the customer as you would save time. The mission of Pastry "You're the Chef" to be a company with high moral values where the main thing is to deliver a product to the final consumer in matters gastronomic prepared with the finest ingredients, healthy, nutritious and palatable to satisfy the most demanding palates. The business group will be comprised of professionals who have had extensive experience in similar positions to drive better performance and meet the objectives. A great advantage of the service is able to interact with customers through our communication channels (telephone and web site), through which we get a customer to company valuable feedback as it helps us to know the preferences of their palates; since the pastry cuisine is very extensive and the imagination of the customer more. The Pastry "You Are The Chef" considered as customers men and women of any age, of medium-high and high social strata they feel like a good cake with a delicious homemade taste; having as a niche market to employees for their labor obligations have no time to come to the premises of the pastry and keep available the telephone line and the website of the company and give them a good Service Delivery.
Descripción
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Palabras clave
PASTELERÍA, PASTELES CASEROS DECORADOS