Análisis comparativo de un programa de marketing personal con Coaching y programación Neurolingüística para Egresados
Fecha
2013
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La presente tesis consiste en un Análisis Comparativo de un Programa de Marketing Personal con Coaching y Programación Neurolingüística (PNL) para egresados. Siendo la falta de empleo, la inexperiencia, el miedo al fracaso, entre otros, problemas que la mayoría de egresados enfrentan por la falta de autoconfianza y seguridad, los cuales son causales para elaborar este trabajo. El fin que se persigue es: ayudar a mejorar las habilidades y actitudes, en cuanto al desarrollo personal y profesional de los estudiantes; aplicando Marketing Personal, Coaching y Programación Neurolingüística (PNL).
El Marketing Personal es un tema muy importante, ya que los egresados para definir su misión y visión personal, necesitan hacer un autoanálisis; es decir, realizar un FODA Personal, donde se describan cualidades, virtudes, falencias que poseen. Con esto, pueden conocerse mejor, vender lo mejor de sí (habilidades y conocimientos), proyectar una buena imagen, que sea capaz de influir y persuadir a otras personas. Esto es su ventaja competitiva, que lo hace diferente, con valor único e irrepetible.
La Programación Neurolingüística (PNL), ayuda a que los egresados aprendan a comunicarse de forma más segura y concisa; transmitiendo correctamente a través del lenguaje verbal y no verbal sus ideas.
El Coaching, es la herramienta utilizada para impulsar y motivar a los egresados a obtener un mejor desenvolvimiento. Permite explorar y sacar a la luz todo lo que se oculta por temor, sin saber que se puede sacar provecho de todas las habilidades y conocimientos escondidos. De esta manera, se llega a la conclusión de que sí causa efectos positivos un Programa de Marketing Personal con Coaching y Programación Neurolingüística (PNL); por consiguiente, la persona que aplique las herramientas del programa, puede mejorar su actitud, tener confianza y seguridad de su valía como persona y profesional.
The present thesis consists in a Comparative Analysis of a Program of Personal Marketing with Coaching and Neuro Linguistic Programming (NLP) for graduates. Being the lack of employment, inexperience, fear of failure, among others, problems that the most of students have to face because of the lack of self-confidence and security, which are causal to make this work. The goal that we pursue is: help to improve the skills and attitudes about personal and professional development of students; applying Personal Marketing, Coaching and Neuro Linguistic Programming. Personal Marketing is a very important topic because the graduates to define their personal mission and visions, they need to do a self-analysis, it means, make a Personal DAFO where are described qualities, strengths and flaws they have. With this, they can know them, sell their skills and knowledge, show a good image with capacity to influence and persuade to other people. This is your competitive advantage, which makes their different, unique and unrepeatable value. Neuro Linguistic Programming (NLP) helps to the graduates how to learn to communicate in a surer and concise way; transmitting correctly their ideas, through verbal and non-verbal language. Coaching is the tool used to impel and motivate to the graduates to get a better development. It allows to explore and take out to light all that they hide because of fear, that you can take out profit of all the abilities and hidden knowledge. This way, we concluded that a Program of Personal Marketing with Coaching and Neuro Linguistic Programming (NLP), it causes positive effects; therefore, people who apply the tools of the program, they can improve your attitude; have confidence and safety of its value as a person and professional.
The present thesis consists in a Comparative Analysis of a Program of Personal Marketing with Coaching and Neuro Linguistic Programming (NLP) for graduates. Being the lack of employment, inexperience, fear of failure, among others, problems that the most of students have to face because of the lack of self-confidence and security, which are causal to make this work. The goal that we pursue is: help to improve the skills and attitudes about personal and professional development of students; applying Personal Marketing, Coaching and Neuro Linguistic Programming. Personal Marketing is a very important topic because the graduates to define their personal mission and visions, they need to do a self-analysis, it means, make a Personal DAFO where are described qualities, strengths and flaws they have. With this, they can know them, sell their skills and knowledge, show a good image with capacity to influence and persuade to other people. This is your competitive advantage, which makes their different, unique and unrepeatable value. Neuro Linguistic Programming (NLP) helps to the graduates how to learn to communicate in a surer and concise way; transmitting correctly their ideas, through verbal and non-verbal language. Coaching is the tool used to impel and motivate to the graduates to get a better development. It allows to explore and take out to light all that they hide because of fear, that you can take out profit of all the abilities and hidden knowledge. This way, we concluded that a Program of Personal Marketing with Coaching and Neuro Linguistic Programming (NLP), it causes positive effects; therefore, people who apply the tools of the program, they can improve your attitude; have confidence and safety of its value as a person and professional.
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MARKETING PERSONAL, COACHING, PROGRAMACIÓN, NEUROLINGUÍSTICA