Estrategias de marketing digital para la empresa MOBILHOSPITAL S.A. en la Ciudad de Guayaquil.
Fecha
2023
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Universidad de Guayaquil: Facultad de Ciencias Administrativas
Resumen
Los negocios de la actualidad aplican el marketing digital como una herramienta fundamental para alcanzar mayor rentabilidad, fidelización, volumen de ventas. El presente trabajo de investigación tiene la finalidad de proponer estrategias de marketing digital para la empresa Mobilhospital S.A., empresa con sede en la ciudad de Guayaquil y dedicada a la comercialización de mobiliarios e insumos médicos. Las herramientas del marketing digital pretenden consolidar la fidelización de clientes y el aumento en el volumen de ventas de la empresa sujeto de estudio. A través de entrevistas semiestructuradas, fue posible conocer las opiniones de cada uno de los entrevistados con el fin de identificar las fortalezas y las falencias que presenta la empresa e indagar a qué se debe el bajo número de clientes. Para así poder plantear las tres estrategias presentadas que se basan en el Marketing de Contenido, Social Media Marketing y la contratación de un Community Manager.
These days, businesses apply digital marketing as a fundamental tool to achieve greater profitability, loyalty, and sales volume. The purpose of this research is to propose digital marketing strategies for Mobilhospital S.A., a company based in the city of Guayaquil and dedicated to the commercialization of furniture and medical supplies. Digital marketing tools aim to consolidate customer loyalty and increase the sales volume of the company under study. Through a semi-structured interviews, it was possible to learn the opinions of each of the interviewees to identify the strengths and weaknesses of the company and to find out the reason for the low number of customers. To propose three strategies presented, which are based on Content Marketing, Social Media Marketing and hiring a Community Manager.
These days, businesses apply digital marketing as a fundamental tool to achieve greater profitability, loyalty, and sales volume. The purpose of this research is to propose digital marketing strategies for Mobilhospital S.A., a company based in the city of Guayaquil and dedicated to the commercialization of furniture and medical supplies. Digital marketing tools aim to consolidate customer loyalty and increase the sales volume of the company under study. Through a semi-structured interviews, it was possible to learn the opinions of each of the interviewees to identify the strengths and weaknesses of the company and to find out the reason for the low number of customers. To propose three strategies presented, which are based on Content Marketing, Social Media Marketing and hiring a Community Manager.
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Palabras clave
MARKETING DIGITAL, FIDELIZACIÓN DE CLIENTES, REDES SOCIALES, ESTRATEGIAS, MOBILIARIOS MÉDICOS