Centro de capacitación de niñeras.
Fecha
2014-02-07
Autores
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Universidad de Guayaquil. Facultad de Ingeniería Industrial. Carrera de Licenciatura en Sistemas de Información
Resumen
En nuestra realidad nos hemos dado cuenta que es una necesidad
enorme para muchos padres con niños menores de cinco años, contar
con una niñera de confianza y que esté bien capacitada que pueda
cumplir con los desafíos en el cuidado de sus hijos. Para el desarrollo del
proyecto se realizó un análisis general de la empresa, así como un
análisis de mercado, este estudio nos revela que existe un alto porcentaje
de demanda insatisfecha puesto que las personas que están al cuidado
de sus hijos no ofrecen la confianza necesaria. De ahí nosotros partimos
para la creación de una empresa de servicios de capacitación de niñeras
profesionales para entregar al mercado personal calificado en esta labor
tan difícil como la de cuidar a un niño.Se realizo un análisis técnico donde
describimos la tecnología del software y las herramientas a utilizar, así
como los servicios que se va a ofrecer, un análisis administrativo, legal y
social donde se define la estructura organizacional de la empresa.
Análisis económico y financiero donde se define el financiamiento y la
rentabilidad del negocio a través de una proyección de estado de pérdidas
y ganancias, la evaluación del proyecto en distintos escenarios (normal,
optimista, pesimista). Análisis de riesgos donde se define los riesgos que
podría tener nuestra empresa. En base al análisis realizado para la
constitución y funcionamiento de la empresa se necesita contar con un
capital de $ 20.693,39. Los resultados financieros nos indican que el
proyecto es viable debido a que la rentabilidad del proyecto en un análisis
de 5 años es de 37% con un periodo de recuperación de inversión de 3
años, y el valor presente neto es de $ 25.675,32.Se recomienda realizar
estrategias de marketing y publicidad adecuadas para brindar un buen
servicio y atención al cliente.
In our reality we have realized that it is a huge need for many parents with children under five years, have a reliable babysitter who is well trained and that can meet the challenges in the care of their children. For the development of the project is a comprehensive analysis of the company as well as market analysis , this study reveals that a high percentage of unmet demand as people who take care of their children do not provide the necessary confidence . From there we start to create training services company professional nannies to deliver skilled market in this difficult role as caring for a child. Another conducted a technical analysis where we describe software technology and tools to use as well as the services that will be offered, administrative analysis, legal and social where you define the organizational structure of the company. Economic and financial analysis which defines the financing and profitability through a projected income statement, the project evaluation in different settings (normal, optimistic, pessimistic). Risk analysis which defines the risks that could have our company. Based on the analysis performed for the establishment and operation of the company is required to have a capital of $ 20,693.39. The financial results indicate that the project is viable because the profitability of the project on an analysis of five years is 37 %, with a payback period of three years, and the net present value is $ 25,675.32. It is recommended that marketing and advertising strategies suitable to provide a good service and customer care.
In our reality we have realized that it is a huge need for many parents with children under five years, have a reliable babysitter who is well trained and that can meet the challenges in the care of their children. For the development of the project is a comprehensive analysis of the company as well as market analysis , this study reveals that a high percentage of unmet demand as people who take care of their children do not provide the necessary confidence . From there we start to create training services company professional nannies to deliver skilled market in this difficult role as caring for a child. Another conducted a technical analysis where we describe software technology and tools to use as well as the services that will be offered, administrative analysis, legal and social where you define the organizational structure of the company. Economic and financial analysis which defines the financing and profitability through a projected income statement, the project evaluation in different settings (normal, optimistic, pessimistic). Risk analysis which defines the risks that could have our company. Based on the analysis performed for the establishment and operation of the company is required to have a capital of $ 20,693.39. The financial results indicate that the project is viable because the profitability of the project on an analysis of five years is 37 %, with a payback period of three years, and the net present value is $ 25,675.32. It is recommended that marketing and advertising strategies suitable to provide a good service and customer care.
Descripción
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Palabras clave
CENTRO DE CAPACITACIÓN, NIÑERAS DE CONFIANZA, CUIDADO DE NIÑOS, SERVICIO Y ATENCIÓN AL CLIENTE