ANÁLISIS PARA LA IMPLEMENTACIÓN DE UNA PÁGINA VIRTUAL EN RADIO ONDAS QUEVEDEÑAS 102.7 FM, AÑO 2016.
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Fecha
2016
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Universidad de Guayaquil. Facultad de Comunicación Social
Resumen
El internet sigue en su auge y las innovaciones que se hacen generalmente se refiere a mejorar la tecnología de las empresas, muchas de ellas invierten millones de dólares para obtenerlo. Muchas de las radios de la ciudad transmiten en forma digital para no quedarse obsoletas. El objetivo de esta investigación es realizar un análisis para la implementación de una página virtual para Radio Ondas Quevedeñas 102.7 FM, año 2016. Se observa que para poder continuar compitiendo con las grandes estaciones radiales del cantón es necesario innovar e implementar una página virtual para transmitir la programación actual a tiempo real y además que las personas que estén fuera del alcance de la señal puedan escuchar ROQ. En el cantón Quevedo existen 173 mil 575 habitantes, una vez realizada la fórmula para la muestra, el resultado fue de 383 personas. La investigación se realizara utilizando los métodos inductivo y deductivo, los tipos de la investigación son descriptiva y de campo. Se realizaron 3 entrevistas: una al dueño de ROQ, el Arq. Humberto Alvarado Espinel, otra al señor Jacinto López, director de noticias de la emisora; y la última a un ciudadano, los resultados mostraron que es factible que se implante la página virtual, ya que existen personas en lugares alejados que desean escuchar la programación, además que como se transmitirá la programación actual no hay mucha inversión y los directivos están dispuestos a hacerlo.
The internet is still in and innovations that are usually made relates to improved technology enterprises, some of them invest millions of dollars to get it. Many of the city radios transmitted digitally to not become obsolete. The objective of this research is to analyze for the implementation of a virtual page for Quevedeñas Waves Radio 102.7 FM, 2016. It is noted that in order to continue competing with the big radio stations of the canton is necessary to innovate and implement a virtual page to transmit the current real-time programming and also people who are out of reach of the signal can hear ROQ. In the city of Quevedo, there are 173 000 575 inhabitants, the sample was 383 people. Research will be conducted using inductive and deductive methods, types of research are descriptive and field. 3 interviews were conducted, one to the owner of ROQ, Architect Humberto Alvarado Espinel, another Jacinto Lopez, news director of the station; and last a citizen, the results showed that it is feasible that the virtual page implant, since there are people in remote places who want to listen programming also that as the current programming will be broadcast there is not much investment managers are willing to do it
The internet is still in and innovations that are usually made relates to improved technology enterprises, some of them invest millions of dollars to get it. Many of the city radios transmitted digitally to not become obsolete. The objective of this research is to analyze for the implementation of a virtual page for Quevedeñas Waves Radio 102.7 FM, 2016. It is noted that in order to continue competing with the big radio stations of the canton is necessary to innovate and implement a virtual page to transmit the current real-time programming and also people who are out of reach of the signal can hear ROQ. In the city of Quevedo, there are 173 000 575 inhabitants, the sample was 383 people. Research will be conducted using inductive and deductive methods, types of research are descriptive and field. 3 interviews were conducted, one to the owner of ROQ, Architect Humberto Alvarado Espinel, another Jacinto Lopez, news director of the station; and last a citizen, the results showed that it is feasible that the virtual page implant, since there are people in remote places who want to listen programming also that as the current programming will be broadcast there is not much investment managers are willing to do it
Descripción
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Palabras clave
Radio virtual, Internet, Quevedo
Citación
APA