Análisis de factibilidad para el diseño de un centro turístico recreacional en la isla Puná - Comuna Cauchiche provincia del Guayas año 2015
Fecha
2016-01-21
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Turismo y Hotelería.
Resumen
La idea de realizar este estudio de factibilidad, fue al observar que en la comuna Cauchiche, ubicada en la isla Puná, no existe un lugar apropiado para pasar un día de descanso y esparcimiento que satisfaga las necesidades de recreación y turismo, por lo que para desarrollar esta investigación se realizaron encuestas en la población que potencialmente serían los usuarios de este servicio, obteniendo como resultado que el 100% de los encuestados les gustaría que se implemente un centro recreacional. El planteamiento se realizó aprovechando el terreno e infraestructura de propiedad de la Familia Chiriboga, en la Comuna Cauchiche, para implementar el centro recreacional.
Se ha considerado la logística, materiales y equipos necesarios para la puesta en marcha del proyecto, así como los estudios legales y de mercado correspondientes, con el fin de diseñar estrategias de mercadeo que promocionen y den a conocer la nueva alternativa de recreación, se elaboró un análisis para definir la misión y visión del Centro Recreativo Cauchiche y se determinó los recursos y personal necesarios, para llevar a cabo el proyecto, el organigrama y la descripción de cada uno de los cargos. Se tomó en cuenta la distribución de los espacios de los diferentes servicios que brindará y áreas funcionales que permita la práctica de los deportes y el descanso de los clientes. Se efectuó un estudio financiero donde se estimaron los costos, la inversión del proyecto, los ingresos, el flujo de caja, la tasa interna de retorno, entre otros.
The idea for this feasibility study was to observe that there is no appropriate place in the Cauchiche commune, located in Puna Island, for a day of rest and recreation that meets the needs of recreation and tourism, so for develop this research surveys were conducted in the population that would potentially be the users of this service, resulting in 100% of respondents would like to implement a recreational center. The approach was made taking advantage of the terrain and infrastructure owned by the Chiriboga family in Cauchiche Commune, to implement the recreational center. Has it considered the logistics, materials and equipment necessary for the implementation of the project, as well as legal and corresponding market studies in order to design marketing strategies that promote and publicize the new alternative of recreation, it was developed an analysis to define the mission and vision Cauchiche Recreation Center and the resources and personnel needed was determined to carry out the project, the organization chart and description of each of the charges. It took into account the distribution of spaces that provide different services and functional areas to allow the practice of sports and leisure customers. A financial study where costs were estimated project investment, revenue, cash flow, internal rate of return was made, among others.
The idea for this feasibility study was to observe that there is no appropriate place in the Cauchiche commune, located in Puna Island, for a day of rest and recreation that meets the needs of recreation and tourism, so for develop this research surveys were conducted in the population that would potentially be the users of this service, resulting in 100% of respondents would like to implement a recreational center. The approach was made taking advantage of the terrain and infrastructure owned by the Chiriboga family in Cauchiche Commune, to implement the recreational center. Has it considered the logistics, materials and equipment necessary for the implementation of the project, as well as legal and corresponding market studies in order to design marketing strategies that promote and publicize the new alternative of recreation, it was developed an analysis to define the mission and vision Cauchiche Recreation Center and the resources and personnel needed was determined to carry out the project, the organization chart and description of each of the charges. It took into account the distribution of spaces that provide different services and functional areas to allow the practice of sports and leisure customers. A financial study where costs were estimated project investment, revenue, cash flow, internal rate of return was made, among others.
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CENTRO RECREACIONAL, TURISMO