Análisis comparativo de exportaciones ecuatorianas de mango a Europa- Rusia y planteamiento de mejora (Período de análisis: 2014-2019).
Fecha
2020
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Universidad de Guayaquil, Facultad de Ciencias Administrativas
Resumen
Este trabajo se desarrolla con el fin de hacer un análisis profundo a las exportaciones de mango
ecuatoriano hacia el mercado de la Unión Europea y Rusia, para esto ha sido necesario consultar
distintas bases de datos para obtener información precisa y actualizada para realizar un análisis
comparativo que sirva como punto de partida para proponer planteamientos de mejora para
potenciar las exportaciones de este producto a los mercados en cuestión. También se abordan temas
importantes como la incidencia del cultivo del mango en el medio ambiente y el impacto de esta
industria dentro de la economía del país, se pidió la asesoría de expertos relacionados con el tema
de las exportaciones para recabar información sobre acuerdos comerciales, impactos de la industria
e información relevante para proponer mejoras que potencien las exportaciones de esta fruta, cabe
indicar que también se obtuvieron datos importantes en revistas y artículos científicos. La
metodología usada para el desarrollo de este proyecto fue la investigación de tipo descriptiva con
enfoque cualitativo, se usó la entrevista como técnica de recolección de datos y por último se
empleó una muestra a conveniencia
This work is developed in order to make an in-depth analysis of Ecuadorian mango exports to the European Union market and Russia, for this it has been necessary to consult different databases to obtain accurate and updated information to carry out a comparative analysis that serve as a starting point to propose improvement approaches to boost exports of this product to the markets in question. Important issues such as the incidence of mango cultivation on the environment and the impact of this industry within the country's economy are also addressed, the advice of experts related to the subject of exports was requested to gather information on trade agreements, impacts of the industry and relevant information to propose improvements that enhance the exports of this fruit, it should be noted that important data was also obtained in magazines and scientific articles. The methodology used for the development of this project was descriptive research with a qualitative approach, the interview was used as a data collection technique and finally a convenience sample was used.
This work is developed in order to make an in-depth analysis of Ecuadorian mango exports to the European Union market and Russia, for this it has been necessary to consult different databases to obtain accurate and updated information to carry out a comparative analysis that serve as a starting point to propose improvement approaches to boost exports of this product to the markets in question. Important issues such as the incidence of mango cultivation on the environment and the impact of this industry within the country's economy are also addressed, the advice of experts related to the subject of exports was requested to gather information on trade agreements, impacts of the industry and relevant information to propose improvements that enhance the exports of this fruit, it should be noted that important data was also obtained in magazines and scientific articles. The methodology used for the development of this project was descriptive research with a qualitative approach, the interview was used as a data collection technique and finally a convenience sample was used.
Descripción
Palabras clave
INNOVACIÓN, MANGO, EXPORTACIONES