La cadena agroindustrial de miel de abeja en la provincia del Guayas: Análisis del mercado
Fecha
2020-03
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Facultad de Ciencias Económicas. Universidad de Guayaquil
Resumen
El presente trabajo de investigación es un análisis del mercado de la cadena agroindustrial de miel de abeja en la provincia del Guayas, la metodología empleada se realizó a través de un estudio de campo para la inserción eficiente de los pequeños productores, se ejecutó una descripción del sector apícola, identificando su problemática por medio de un análisis DAFO, utilizando fuentes primarias y fuentes secundarias empleadas para la investigación. El mercado que abarca el sector apícola es muy reducido, a pesar de que el consumo de la miel de abeja y sus derivados son muy beneficiosos para la salud de las personas, este producto no es altamente demandado en el mercado nacional. Se elaboró una propuesta estratégica que permita corregir las problemáticas presentes en la apicultura de la provincia de Guayas, con el objeto de que se replique en las demás provincias altamente productoras de miel de abeja del país
The present research work is an analysis of the market of the agro-industrial bee honey chain in the province of Guayas, the methodology used was carried out through a field study for the efficient insertion of small producers, a description of the beekeeping sector, identifying its problems through DAFO analysis, using primary sources and secondary sources used for research. The market covering the beekeeping sector is very small, although the consumption of honey and its derivatives are very beneficial to human health, this product is not highly demanded in the domestic market. A strategic proposal was developed to correct the problems present in the beekeeping of the province of Guayas, with the aim being replicated in the other provinces highly producing bee honey in the country.
The present research work is an analysis of the market of the agro-industrial bee honey chain in the province of Guayas, the methodology used was carried out through a field study for the efficient insertion of small producers, a description of the beekeeping sector, identifying its problems through DAFO analysis, using primary sources and secondary sources used for research. The market covering the beekeeping sector is very small, although the consumption of honey and its derivatives are very beneficial to human health, this product is not highly demanded in the domestic market. A strategic proposal was developed to correct the problems present in the beekeeping of the province of Guayas, with the aim being replicated in the other provinces highly producing bee honey in the country.
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MERCADO, ABEJAS, AGROINDUSTRIALIZACIÓN, APICULTURA