Plan comercial para la empresa mega multisuelas de reciclaje de calzado en la ciudad de Guayaquil
Fecha
2016-04-20
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Universidad de Guayaquil. Facultad de Comunicación Social. Carrera de Publicidad y Mercadotecnia.
Resumen
En el actual documento se despliega un proceso investigativo que permitirá brindar solución al problema encontrado. A partir de esto, se planteará una propuesta. Para esto se efectuó una investigación cuantitativa y cualitativa (estadísticas y descripciones), la que permitió recabar datos valiosos que detallan las necesidades y preferencias del grupo objetivo. Información que ha servido como base para la elaboración de estrategias competitivas enfocadas a satisfacer los requerimientos del mercado meta. Sumado a esto se establecen los objetivos que se espera cumplir, el mercado potencial y posicionamiento con que cuenta, para posterior a eso realizar un análisis de la industria en la que se desenvuelve la compañía, es decir un análisis del macro y micro entorno. Lo que permitirá plantear la implementación de nuevos servicios para ofrecer mayor confort a los clientes a fin de incrementar las ventas, tal como se muestra en la proyección de ventas.
In this current document an investigative process that will allow provide a solution to the problem found is displayed. From this proposal it is considered. This requires a qualitative and quantitative (statistics and descriptions) research was conducted, which allowed collecting valuable data detailing the needs and preferences of the target group. Information used as a basis for the development of competitive strategies aimed at meeting the requirements of the target market. Added to this the goals they hope to accomplish are established, potential and market position it has, to post that an analysis of the industry in which the company operates, meaning an analysis of the macro and micro environment. Allowing to raise the deployment of new services to offer comfort and customers to increase sales, as shown on the sales forecast.
In this current document an investigative process that will allow provide a solution to the problem found is displayed. From this proposal it is considered. This requires a qualitative and quantitative (statistics and descriptions) research was conducted, which allowed collecting valuable data detailing the needs and preferences of the target group. Information used as a basis for the development of competitive strategies aimed at meeting the requirements of the target market. Added to this the goals they hope to accomplish are established, potential and market position it has, to post that an analysis of the industry in which the company operates, meaning an analysis of the macro and micro environment. Allowing to raise the deployment of new services to offer comfort and customers to increase sales, as shown on the sales forecast.
Descripción
Palabras clave
PLAN COMERCIAL, PLAN DE MARKETING, ANALISIS INDUSTRIAL, CALZADO