Estudio de Mercado para medir la aceptación del servicio de radiografía en el Dispensario Médico Naranjo ubicado en la Cooperativa Francisco Jácome de la ciudad de Guayaquil
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2015
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El presente trabajo de investigación tiene como finalidad la aceptación del servicio de radiografía en el Dispensario Médico Naranjo ubicado en la Cooperativa Francisco Jácome de Guayaquil por parte de la ciudadanía, mediante un estudio de mercado. Debido a que este servicio no se encuentra disponible en el sector, lo que conlleva a que los habitantes tengan dificultades para acceder a este servicio médico e inclusive trasladarse a otros lugares para realizase este tipo de exámenes. De acuerdo a La metodología utilizada se realizó una investigación de tipo descriptiva a través de una encuesta con preguntas cerradas de opción múltiple con el fin de que los datos recolectados sean veraces y confiables diseñada para orientar a quien toma las decisiones sobre lo que debe de hacer para impulsar este proyecto. La propuesta contribuirá a la accesibilidad y diversificación de los servicios de salud para mejor la calidad de vida de los habitantes del sector, siendo el Dispensario Médico Naranjo el primero en brindar este tipo de servicio.
This research aims acceptance radiography service at the Medical Clinic located in the Cooperative Naranjo Jacome Francisco Guayaquil by citizenship, by a market study. Because this service is not available in the sector, which entails that the people have difficulty accessing this medical service and even move to other places to realizase these tests. According to the methodology used an investigation of descriptive was conducted through a survey with closed multiple choice questions so that the collected data are accurate and reliable designed to guide the decision maker on what to do to promote this project. The proposal will contribute to the accessibility and diversification of health services to better the quality of life of the inhabitants of the sector, with the Medical Dispensary Naranjo the first to provide this type of service
This research aims acceptance radiography service at the Medical Clinic located in the Cooperative Naranjo Jacome Francisco Guayaquil by citizenship, by a market study. Because this service is not available in the sector, which entails that the people have difficulty accessing this medical service and even move to other places to realizase these tests. According to the methodology used an investigation of descriptive was conducted through a survey with closed multiple choice questions so that the collected data are accurate and reliable designed to guide the decision maker on what to do to promote this project. The proposal will contribute to the accessibility and diversification of health services to better the quality of life of the inhabitants of the sector, with the Medical Dispensary Naranjo the first to provide this type of service
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ESTUDIO DE MERCADO, INVESTIGACION, SERVICIO, DESCRIPTIVA