Estrategias para el fortalecimiento de las exportaciones de derivados de cacao en la provincia del Guayas
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2016-09
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Universidad de Guayaquil Facultad de Ciencias Económicas
Resumen
El sector cacaotero es uno de los principales del país, su producto estrella es el cacao en
grano, exportado como materia prima para grandes empresas en el exterior debido a la
excelente calidad que ostenta, sin embargo, el presente estudio pretende mostrar la situación
de los derivados que se elaboran en base a este producto, los cuales distan mucho de convertirse
en grandes generadores de divisas para el país.
El objetivo general de este trabajo es lograr comprender la situación de los productores de
cacao en grano y elaborados y generar estrategias que sirvan de soporte para la consecución de
actividades que permitan incrementar volúmenes de exportaciones y consecuentes
rendimientos. Para llevar a cabo este proceso se utilizará el método cuantitativo y cualitativo
en donde se contrastarán datos estadísticos obtenidos de fuentes oficiales y veraces con
información recabada de primera mano por parte de gestores importantes en la actividad, es
decir tanto de exportadores de cacao en grano y derivados dentro de la provincia del Guayas.
Como resultado de la investigación se propuso estrategias que harán que los productores de
derivados ya establecidos alcancen mejores resultados y los de cacao en grano aspiren a una
integración vertical efectiva.
The cocoa sector is one of the main sectors of the country, its star product is cocoa in Grain, exported as raw material for large companies abroad due to the Excellent quality, however, the present study intends to show the situation Of the derivatives that are made on the basis of this product, which are far from becoming In large generators of foreign exchange for the country. The general objective of this work is to understand the situation of Cocoa beans and processed and generate strategies that support the achievement of Activities to increase volumes of exports and consequent Yields. To carry out this process will use the quantitative and qualitative method In which statistical data obtained from official sources and truthful with Information obtained by first-hand managers from the Say both from exporters of cocoa beans and derivatives within the province of Guayas. As a result of the research, strategies were proposed that would Established derivatives will achieve better results and cocoa beans will Vertical integration.
The cocoa sector is one of the main sectors of the country, its star product is cocoa in Grain, exported as raw material for large companies abroad due to the Excellent quality, however, the present study intends to show the situation Of the derivatives that are made on the basis of this product, which are far from becoming In large generators of foreign exchange for the country. The general objective of this work is to understand the situation of Cocoa beans and processed and generate strategies that support the achievement of Activities to increase volumes of exports and consequent Yields. To carry out this process will use the quantitative and qualitative method In which statistical data obtained from official sources and truthful with Information obtained by first-hand managers from the Say both from exporters of cocoa beans and derivatives within the province of Guayas. As a result of the research, strategies were proposed that would Established derivatives will achieve better results and cocoa beans will Vertical integration.
Descripción
Comercio internacional
Palabras clave
SECTOR AGRÍCOLA, ESTRATEGIAS, INTEGRACIÓN VERTICAL