Estrategias para mejorar la rentabilidad de la distribuidora de bebidas gaseosas XYZ en la ciudad General Villamil Playas
No hay miniatura disponible
Fecha
2016-09
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Universidad de Guayaquil Facultad de Ciencias Económicas
Resumen
La Distribuidora de Bebidas Gaseosas XYZ, es comercializadora exclusiva de una de las bebidas gaseosas más importante del Ecuador, la misma que se encuentra ubicada en la ciudad de General Villamil (Playas), por lo tanto, el presente trabajo de investigación, pretende analizar las causas y efectos que se detectó en la distribuidora, provocando así, una situación financiera en desventaja, que afecta directa e indirectamente a la operación del negocio, cuyo problema principal fue la poca liquidez.
El objetivo general de este trabajo es lograr comprender la situación por la que está atravesando la distribuidora y dar posibles soluciones, es por ello que se considera oportuno establecer una serie de estrategias que ayude a un adecuado uso de los recursos y permitan mejorar la rentabilidad. Para ello, se eligió métodos de investigación, como el cualitativo para determinar la calidad y eficiencia de las labores realizadas en el negocio. Además, se obtuvo información valiosa por parte de la gerencia y trabajadores por medio de la entrevista.
Como resultado de la investigación, se concluye que existió falencias de carácter administrativa y financiero, por lo cual se propuso las estrategias que harán que la Distribuidora de Bebidas Gaseosas XYZ mejore la calidad de su servicio y logre una mayor rentabilidad en el giro de su negocio, alcanzando los grandes desafíos en la operatividad.
The Distributor Soft Drinks XYZ is trading exclusive of one of the most important of Ecuador soft drinks, the same that is located in the city of General Villamil (Playas), therefore, the present research aims to analyze the causes and effects detected in the distribution, causing a financial situation at a disadvantage, which directly and indirectly affects the operation of the business, whose main problem was the lack of liquidity. The overall objective of this work is to understand the situation that is going through the distributor and provide possible solutions, which is why it is appropriate to establish a number of strategies to help proper use of resources and to improve profitability. For this purpose, research methods, such as qualitative was chosen to determine the quality and efficiency of the work done in the business. In addition, valuable information was obtained by the management and workers through the interview. As a result of the investigation, it is concluded that there shortcomings of administrative and financial nature, so the strategies that will make the distribution of soft drinks XYZ improve the quality of its service and achieve higher profitability in the course of business proposed , reaching the major challenges in the operation.
The Distributor Soft Drinks XYZ is trading exclusive of one of the most important of Ecuador soft drinks, the same that is located in the city of General Villamil (Playas), therefore, the present research aims to analyze the causes and effects detected in the distribution, causing a financial situation at a disadvantage, which directly and indirectly affects the operation of the business, whose main problem was the lack of liquidity. The overall objective of this work is to understand the situation that is going through the distributor and provide possible solutions, which is why it is appropriate to establish a number of strategies to help proper use of resources and to improve profitability. For this purpose, research methods, such as qualitative was chosen to determine the quality and efficiency of the work done in the business. In addition, valuable information was obtained by the management and workers through the interview. As a result of the investigation, it is concluded that there shortcomings of administrative and financial nature, so the strategies that will make the distribution of soft drinks XYZ improve the quality of its service and achieve higher profitability in the course of business proposed , reaching the major challenges in the operation.
Descripción
Tributación
Palabras clave
ESTRATEGIAS, RENTABILIDAD, LIQUIDEZ