Diseño de plan estratégico de reestructuración para la empresa Bella María, urbanización Valle Alto
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2016
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Universidad de Guayaquil, Facultad de Ciencia Administrativas
Resumen
En el año de 2009 en la ciudad de Guayaquil se dio la noticia que la empresa Inmobiliaria Bella María S.A., que posee el proyecto de la urbanización privada “Valle Alto” que se ubica en el km 20 la vía a la costa, se declaraba en quiebra y en los cuales existían al menos 200 perjudicados, entre incumplimientos de contratos o la no entrega de su casa; además se conoce que en ciertos casos existen que los estafados firmaron un contrato, firmaron pagarés, y a cambio no han recibido la casa, sin embargo la empresa endosó los pagarés a los Bancos lo cual hace que figuren como deudores con las entidades financieras. Los resultados dieron las condiciones internas que provocaron la quiebra de la empresa, y se debió que administrativamente existían inconsistencias, porque los encargados no brindaban la información adecuada a las personas, además que continuaban captando dinero y no se realizaban los pagos a los acreedores, lo cual causaron las estafas a los ahora demandantes a la empresa. Las condiciones actuales en las que se encuentran los residentes de la urbanización, que no son del todo favorables, ya que estos si tienen problemas con los servicios básicos y el mantenimiento de cada etapa lo realizan mediante auto gestión pero en la fachada principal del ingreso a la urbanización no existe un interés de mejorarlo. Por medio de la propuesta de un plan estratégico de reestructuración para la empresa en liquidación se plantea una gestión administrativa y contable de Valle Alto, por medio de los ingresos por alícuota que se hacen en las etapas y que ayudarán a que la urbanización tenga un mejor aspecto y agradable lugar para vivir.
In the year of 2009 in the city of Guayaquil the news came that the company Inmobiliaria Bella Maria SA, which owns the project of private urbanization "Upper Valley" which is located at km 20 the road to the coast, declared in bankruptcy and in which there were at least 200 injured, including breach of contract or non-delivery of your home; also it is known that in certain cases there that scammed signed a contract signed promissory notes, and in return have not received the house, however the company endorsed promissory notes to banks which makes it appear as debtors with financial institutions. The results gave the internal conditions that caused the bankruptcy of the company, and was due to administratively there were inconsistencies, because managers did not provide adequate information to people, in addition to continuing attracting money and payments are not conducted to the creditors, scams which caused the plaintiffs to the company now. Current conditions in which residents of urbanization, which are not entirely favorable are, as these if they have problems with basic services and maintenance of each stage is carried out by self-management but on the main facade of the entrance urbanization there is an interest to improve it. By the proposal of a strategic restructuring plan for the company in liquidation administrative and accounting management of Valle Alto it arises, through income tax rate made in stages and that will help the community have a better appearance and pleasant place to live.
In the year of 2009 in the city of Guayaquil the news came that the company Inmobiliaria Bella Maria SA, which owns the project of private urbanization "Upper Valley" which is located at km 20 the road to the coast, declared in bankruptcy and in which there were at least 200 injured, including breach of contract or non-delivery of your home; also it is known that in certain cases there that scammed signed a contract signed promissory notes, and in return have not received the house, however the company endorsed promissory notes to banks which makes it appear as debtors with financial institutions. The results gave the internal conditions that caused the bankruptcy of the company, and was due to administratively there were inconsistencies, because managers did not provide adequate information to people, in addition to continuing attracting money and payments are not conducted to the creditors, scams which caused the plaintiffs to the company now. Current conditions in which residents of urbanization, which are not entirely favorable are, as these if they have problems with basic services and maintenance of each stage is carried out by self-management but on the main facade of the entrance urbanization there is an interest to improve it. By the proposal of a strategic restructuring plan for the company in liquidation administrative and accounting management of Valle Alto it arises, through income tax rate made in stages and that will help the community have a better appearance and pleasant place to live.
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Finanzas, Bienes raíces, Gestión Empresarial, Planificación estratégica