ANÁLISIS DE FACTIBILIDAD PARA EL DISEÑO DE UNA OPERADORA DE TURISMO ENFOCADA EN DEPORTES EXTREMOS EN EL CANTON GUAYAQUIL DE LA PROVINCIA DEL GUAYAS.
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2017-02
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UNIVERSIDAD DE GUAYAQUIL
Resumen
El siguiente proyecto surge con la idea que los turistas nacionales y
extranjeros que pasan por la ciudad de Guayaquil puedan añadirle un día
más a su estancia y vivan una gran experiencia por medio de la
operadora “Guayas extremo”. De igual manera se aprovecha la ausencia
de empresas destinadas en brindar servicios similares, es por eso que se
mide la factibilidad del diseño de una operadora de turismo especializada
en brindar servicios de deportes extremos específicamente para los
amantes de las aventuras que visitan nuestro país, con cálida acogida y
atención al cliente de calidad. El análisis de factibilidad del proyecto se ha
comprobado mediante las encuestas realizadas, arrojando una cifra
bastante alentadora ya que el turista más lo practicaría por salud con el
47%. Para el análisis económico los métodos de cálculo realizados son el
financiero y el no financiero donde se calculó los ingresos y egresos, y los
gastos mediante el flujo de caja. VAN, TIR, PAYBACK nos indicó la
evaluación de inversiones los factores de riesgo y el plazo de
recuperación. El indicador financiero del flujo de caja obtuvo como
resultado un TIR 23 %, el VAN $62.628,40 dólares y un PAYBACK con
rango de recuperación de capital de 5 años. La idea del proyecto es
proponer una excelente infraestructura, atención al cliente, atención de
servicio, seguridad y respeto al medio ambiente. Además de ver a la
empresa como precursora en la fomentación de este tipo de actividades y
excelencia en el servicio en el sector de Cerro Del Muerto, de lo cual se
espera a corto o largo plazo más personas se sumen a esta iniciativa que
el único fin es el de prosperar como país turístico y ayudar en la economía
del país.
The next project comes up with the idea that domestic and foreign tourists who pass through the city of Guayaquil to add one more day to stay and live a great experience through the operator "Guayas end". Similarly, the absence of companies aimed at providing similar services takes advantage, is why the feasibility of designing a tour operator specialized in providing extreme sports specifically for adventure lovers who visit our country is measured, with warm welcome and quality customer service. The project feasibility analysis has been verified by surveys, throwing a fairly encouraging figure as more tourists would practice by health with 47%. Economic analysis for the calculation methods performed are the financial and nonfinancial where income and expenses are calculated, and expenditures through cash flow. NPV, IRR, PAYBACK told us evaluate investment risk factors and the recovery period. The financial indicator obtained cash flow resulted in a 23% IRR, NPV to $ 62,628.40 and PAYBACK with capital recovery range of 5 years. The project idea is to propose an excellent infrastructure, customer service, customer service, safety and respect for the environment. In addition to seeing the company as a pioneer in fostering such activities and service excellence in the field of Cerro Del Muerto, from which it is expected in the short or long term more people will join this initiative that the sole purpose it is to thrive as a tourist country and help the country's economy.
The next project comes up with the idea that domestic and foreign tourists who pass through the city of Guayaquil to add one more day to stay and live a great experience through the operator "Guayas end". Similarly, the absence of companies aimed at providing similar services takes advantage, is why the feasibility of designing a tour operator specialized in providing extreme sports specifically for adventure lovers who visit our country is measured, with warm welcome and quality customer service. The project feasibility analysis has been verified by surveys, throwing a fairly encouraging figure as more tourists would practice by health with 47%. Economic analysis for the calculation methods performed are the financial and nonfinancial where income and expenses are calculated, and expenditures through cash flow. NPV, IRR, PAYBACK told us evaluate investment risk factors and the recovery period. The financial indicator obtained cash flow resulted in a 23% IRR, NPV to $ 62,628.40 and PAYBACK with capital recovery range of 5 years. The project idea is to propose an excellent infrastructure, customer service, customer service, safety and respect for the environment. In addition to seeing the company as a pioneer in fostering such activities and service excellence in the field of Cerro Del Muerto, from which it is expected in the short or long term more people will join this initiative that the sole purpose it is to thrive as a tourist country and help the country's economy.
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Palabras clave
OPERADORA DE TURISMO, CERRO, ANÁLISIS DE FACTIBILIDAD
Citación
APA