PLAN DE MARKETING SOCIAL, PARA LA CONCIENCIACIÓN SOBRE LA OBESIDAD INFANTIL, EN LA ESCUELA “FRANCISCO DE ORELLANA”, DE LA CIUDAD DE GUAYAQUIL.
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Fecha
2017-02
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UNIVERSIDAD DE GUAYAQUIL
Resumen
La obesidad que se puede presentar desde la infancia ha ido en aumento de manera alarmante
en los menores de edad, con este criterio se realizó una observación directa en la Escuela
“Francisco de Orellana” y se detectó que este segmento de la población no está ajena a este
grave problema. Basándose en esto se propuso como investigación poder brindar una ayuda
social para tratar de minimizar el inconveniente. Se siguió una metodología cualitativa, para
con los conceptos aprendidos y por aprender, llevar a cabo el desarrollo del proyecto.
Formalizando una propuesta formal en la que para llegar al segmento de la población se
desarrolla una campaña publicitaria social, utilizando BTL volanteo, dípticos, banner, entre
otros; OTL redes sociales Facebook, twitter, tratando de esta forma llegar a la mayor cantidad
de personas posibles, para formalizar la concienciación sobre este grave problema.
Obesity that can occur from childhood has been increasing alarmingly in the minors, this criterion direct observation was performed in the "Francisco de Orellana" School and detected that this segment of the population is not immune to this serious problem. Based on this research it was proposed as to provide social assistance to try to minimize the inconvenience. A qualitative methodology was followed for the learned concepts and to learn, to carry out the project. It formalizing a formal proposal in which to reach the segment of the population a social advertising campaign developed, using BTL leafleting, leaflets, banners, among others; OTL social networks Facebook, twitter, trying in this way to reach as many people as possible to formalize awareness of this serious problem.
Obesity that can occur from childhood has been increasing alarmingly in the minors, this criterion direct observation was performed in the "Francisco de Orellana" School and detected that this segment of the population is not immune to this serious problem. Based on this research it was proposed as to provide social assistance to try to minimize the inconvenience. A qualitative methodology was followed for the learned concepts and to learn, to carry out the project. It formalizing a formal proposal in which to reach the segment of the population a social advertising campaign developed, using BTL leafleting, leaflets, banners, among others; OTL social networks Facebook, twitter, trying in this way to reach as many people as possible to formalize awareness of this serious problem.
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OBESIDAD INFANTIL, OBSERVACIÓN DIRECTA, POBLACIÓN, EMPRENDIMIENTO, AYUDA SOCIAL, CONCIENCIACIÓN
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APA