DISEÑO DE UN PLAN ESTRATÉGICO PARA INSTALAR UN MUSEO EN EL HOTEL AROMA DE CACAO, COMO MEDIO PARA DIFUNDIR LA CULTURA DEL CANTÓN QUEVEDO AÑO 2016
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2017-02
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UNIVERSIDAD DE GUAYAQUIL
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El cantón Quevedo se encuentra ubicado en la Provincia de Los Ríos, cuenta con una
riqueza cultural propia de la región: existen manifestaciones culturales y artesanales de
los diferentes pueblos que la conforman. El presente trabajo tiene como objetivo definir
estrategias para impulsar el desarrollo de las actividades turísticas en el cantón
Quevedo, por lo cual se realizó el diagnostico situacional, donde se localizó los
problemas, es allí donde se pudo definir la propuesta que engloban os problemas y
proyectos, los mismos que corresponden al turismo de este cantón. Para esta
investigación se obtuvo información de fuentes primarias en entrevistas, encuestas, al
igual que información de fuentes secundarias como libros y páginas webs, finalmente
esperamos que las estrategias y propuestas den resultados positivos para explotar el
turismo de la zona de una manera responsable, debido a la importancia que tiene el
turismo por ser una actividad ligada a la cultura.
Quevedo Canton is located in the province of Los Rios, has its own cultural richness of the region: there are cultural and craft demonstrations of different peoples that constitute it. This paper aims to define strategies to promote the development of tourism activities in the canton Quevedo, so the situational analysis, where problems are located was made, that is where it was possible to define the proposal encompassing you problems and projects the same as for the tourism of this canton. For this research information from primary sources in interviews, surveys, as well as information from secondary sources such as books and websites was obtained finally hope that the strategies and proposals will yield positive results for exploiting tourism area in a responsible manner, because the importance of tourism for being an activity linked to culture.
Quevedo Canton is located in the province of Los Rios, has its own cultural richness of the region: there are cultural and craft demonstrations of different peoples that constitute it. This paper aims to define strategies to promote the development of tourism activities in the canton Quevedo, so the situational analysis, where problems are located was made, that is where it was possible to define the proposal encompassing you problems and projects the same as for the tourism of this canton. For this research information from primary sources in interviews, surveys, as well as information from secondary sources such as books and websites was obtained finally hope that the strategies and proposals will yield positive results for exploiting tourism area in a responsible manner, because the importance of tourism for being an activity linked to culture.
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