ANÁLISIS DE LOS COMENTARIOS EMITIDOS POR PARTE DE PROFESIONALES DEPORTIVOS MASCULINOS Y SU INFLUENCIA EN LAS “BARRAS BRAVAS” DEL BARRIO LAS PEÑAS AÑO 2015-2016.
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2017-03
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UNIVERSIDAD DE GUAYAQUIL
Resumen
En este estudio se examina los mensajes emitidos por parte de los
profesionales masculinos del área deportivo y la influencia que tienen dichos
contenidos en las barras bravas.
Los datos analizados dan como resultados que los mensajes que emiten el
personal masculino dentro de sus programaciones deportivas, son bien
recibidos por parte de los integrantes de las barras bravas, siempre y cuando
estos contenidos sean de buen augurio para el equipo de preferencia de los
jóvenes; y que dentro de esta área deportiva prefieren recibir información de
hombres antes que de mujeres.
Se describe la propuesta de una campaña social en donde se permita
incursionar de manera definitiva y notoria la participación de las mujeres en el
mundo deportivo, para que demuestren su capacidad de realizar esta labor.
In this research it was investigated the messages sent by the male professional sportsmen, who are experts in their area, and it was examined the influence of such content on hooligans. It was analyzed data, which were presented as the result, that messages emitted by male staff in their sports programs are well received by the members of hooligans, as long as the content is good for the team preference of young people; and it was confirmed that in the sport area young people prefer to receive information from men rather than from women. It was describe a proposal of a social campaign where it was permitted a definitive venture and markedly participation of women in the sports world to demonstrate their ability to perform this work.
In this research it was investigated the messages sent by the male professional sportsmen, who are experts in their area, and it was examined the influence of such content on hooligans. It was analyzed data, which were presented as the result, that messages emitted by male staff in their sports programs are well received by the members of hooligans, as long as the content is good for the team preference of young people; and it was confirmed that in the sport area young people prefer to receive information from men rather than from women. It was describe a proposal of a social campaign where it was permitted a definitive venture and markedly participation of women in the sports world to demonstrate their ability to perform this work.
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COMUNICACIÓN, MENSAJES, AUDIENCIAS, MEDIOS MASIVOS, CULTURAS URBANAS, (BARRAS BRAVAS), MASCULINIDAD, DEPORTES, MUJERES
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