Análisis de la comunicación interna de las estaciones radiales de amplitud modulada en Guayaquil
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Fecha
2017
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Universidad de Guayaquil: Facultad de Comunicación Social
Resumen
Este trabajo de investigación analiza la importancia de una buena comunicación
dentro de las radios en Guayaquil, es decir entre sus periodistas y más
colaboradores, para ello, se ejecutó un estudio en varias estaciones radiales de
amplitud modulada, con la finalidad de establecer un manual de estrategias que
puedan ser replicadas en otros medios de comunicación radiales. El proyecto de
investigación revela que la buena y correcta interacción entre trabajadores,
permite un mejor desempeño de los periodistas en sus labores diarias y a su vez
el alcance de objetivos generales de la radio, tales como: mejora del rating,
cumplimiento de programaciones, promoción de contenidos, la duplicidad de
coberturas, la optimización de recursos, mayor posicionamiento de la estación
radial entre otros. El estudio muestra que la deficiencia en las líneas de
comunicación de una empresa pueden afectar el rendimiento de un colaborador,
desde la disminución de su interés para trabajar hasta verse inmerso en un
inadecuado estado de mediocridad. De hecho, varios comunicadores que
laboran en distintas emisoras se enfrentan a un menoscabo de sus
responsabilidades derivado del natural desánimo que existe como producto de
malos entendidos y de una atrofiada o, en ocasiones, inexistente comunicación
interna. La presente investigación científica, revela la imperiosa necesidad de
implementar un plan de comunicación interna; por lo que, este trabajo está
enfocado, en la estructura, diseño, y elaboración de un plan estratégico de
comunicación interna a través de plataformas tecnológicas, dinámicas y
procesos que permitirán integrar a los trabajadores y mejorar sus líneas de
comunicación para un óptimo desempeño laboral y plena sincronización con los
objetivos del medio de comunicación.
This research analyzes the importance of a good radio communication in Guayaquil city, it’s between journalists and collaborators, the investigation was carried out in several radio stations which were modulated in order to establish a playbook that can be replicated in other means of radio communication. The research project reveals that good and proper interaction among workers, allows to have better performance for the journalists in their daily work and in its turn the scope of general objectives of the radio, such as improving the rating, compliance schedules, promotion content, duplication of coverage, resource optimization, better positioning of the radio station among others. The study shows that deficiency in the lines of communication of a company can affect the performance of an employee from the decline in their interest to work to be immersed in an inadequate state of mediocrity. In fact, several journalists who were working in different stations faced an impairment of their responsibilities derived from natural discouragement that exists as a result of misunderstanding and an atrophied or sometimes nonexistent internal communication. This scientific research, reveals the urgent need to implement an internal communication plan; so, this work focuses on the structure, design, and development of a strategic plan of internal communication through technology, dynamics and processes platforms that will integrate workers and improve their communication lines for better job performance and full synchronization with the objectives of the media.
This research analyzes the importance of a good radio communication in Guayaquil city, it’s between journalists and collaborators, the investigation was carried out in several radio stations which were modulated in order to establish a playbook that can be replicated in other means of radio communication. The research project reveals that good and proper interaction among workers, allows to have better performance for the journalists in their daily work and in its turn the scope of general objectives of the radio, such as improving the rating, compliance schedules, promotion content, duplication of coverage, resource optimization, better positioning of the radio station among others. The study shows that deficiency in the lines of communication of a company can affect the performance of an employee from the decline in their interest to work to be immersed in an inadequate state of mediocrity. In fact, several journalists who were working in different stations faced an impairment of their responsibilities derived from natural discouragement that exists as a result of misunderstanding and an atrophied or sometimes nonexistent internal communication. This scientific research, reveals the urgent need to implement an internal communication plan; so, this work focuses on the structure, design, and development of a strategic plan of internal communication through technology, dynamics and processes platforms that will integrate workers and improve their communication lines for better job performance and full synchronization with the objectives of the media.
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Palabras clave
COMUNICACIÓN, RADIO, PERIODISTAS, ORGANIZACIÓN, CORDIALIDAD
Citación
APA