Análisis de la factibilidad para la creación de una empresa exportadora de concentrado de aloe vera al mercado de Estados Unidos
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El aloe es una planta que contiene beneficios como antialérgico, antiinflamatorio,
cicatrizante entre otras. En el Ecuador se produce mucho esta planta debido a que crece con
facilidad en este suelo fértil. Sin embargo, en la actualidad no existe ningún proyecto que se
enfoque en la producción y exportación de productos a base del aloe vera. Es por esta razón
que el siguiente proyecto se direccionó a la creación de una empresa exportadora de
concentrado de aloe vera al mercado de Estados Unidos. Mediante la exportación del
concentrado de aloe vera se pretendió cubrir las necesidades en el área cosmetológica,
alimenticia y medicinal. Para el correcto desarrollo del proyecto se tuvo que analizar el uso
del concentrado de aloe vera como materia prima para la elaboración de productos
cosmetológicos, alimenticios y medicinales. Se identificó las estrategias precisas para la
exportación del concentrado de aloe vera hacia los Estados Unidos, se indagó las preferencias
de consumo que mantiene el mercado americano en los principales productos elaborados de
aloe vera, y se elaboró un análisis financiero para la creación de una empresa exportadora de
concentrado de aloe vera. Con respecto a las técnicas que se usaron en la investigación; se
empleó la encuesta con el objetivo de llevar a cabo el proceso de recolección de los datos de
una forma ordenada y puntual. Con esto se pudo analizar los resultados de forma concreta.
Finalmente se propuso la creación de una empresa que se encargue de la producción y
exportación de aloe vera al mercado americano, para uso como materia prima en industrias
cosmetológicas, alimenticias y medicinales.
Aloe is a plant that contains benefits such as anti-allergy, anti-inflammatory, healing, among others. In Ecuador this plant is produced a lot because it grows easily in this fertile soil. However, at present there is no project that focuses on the production and export of products based on aloe vera. It is for this reason that the following project was directed to the creation of an export company of aloe vera concentrate to the United States market. The export of aloe vera concentrate was intended to cover the needs in the cosmetological, nutritional and medicinal area. For the correct development of the project had to analyze the use of aloe vera concentrate as raw material for the production of cosmetological, food and medicinal products. The precise strategies for the export of aloe vera concentrate to the United States were identified, the consumption preferences maintained by the US market in the main processed aloe vera products were investigated and a financial analysis was developed for the creation of a company Exporter of aloe vera concentrate. With respect to the techniques that were used in the research; The survey was used in order to carry out the process of data collection in an orderly and timely manner. With this it was possible to analyze the results in a concrete way. Finally it was proposed the creation of a company that is responsible for the production and export of aloe vera to the American market, for use as raw material in cosmetological, food and medicinal industries.
Aloe is a plant that contains benefits such as anti-allergy, anti-inflammatory, healing, among others. In Ecuador this plant is produced a lot because it grows easily in this fertile soil. However, at present there is no project that focuses on the production and export of products based on aloe vera. It is for this reason that the following project was directed to the creation of an export company of aloe vera concentrate to the United States market. The export of aloe vera concentrate was intended to cover the needs in the cosmetological, nutritional and medicinal area. For the correct development of the project had to analyze the use of aloe vera concentrate as raw material for the production of cosmetological, food and medicinal products. The precise strategies for the export of aloe vera concentrate to the United States were identified, the consumption preferences maintained by the US market in the main processed aloe vera products were investigated and a financial analysis was developed for the creation of a company Exporter of aloe vera concentrate. With respect to the techniques that were used in the research; The survey was used in order to carry out the process of data collection in an orderly and timely manner. With this it was possible to analyze the results in a concrete way. Finally it was proposed the creation of a company that is responsible for the production and export of aloe vera to the American market, for use as raw material in cosmetological, food and medicinal industries.
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PRODUCCIÓN, EXPORTACIÓN, FACTIBILIDAD, ALOE VERA, MERCADO