Estudio de factibilidad para la creación de una empresa exportadora de productos de talabartería en el cantón Salitre
Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo de investigación tiene como objetivo el análisis de la factibilidad técnica de la creación de una empresa exportadora de productos de talabartería en el cantón Salitre año 2016. Como principal problema se establece la importancia de incentivar la producción de productos de talabartería e invertir en la exportación de los mismos como una forma de generar plazas de empleo a los diseñadores de estos productos, además la presente propuesta aumentaría los ingresos de los ganaderos que aportan con el cuidado integral del ganado para producir el cuero aprovechando los recursos que tiene Ecuador, siendo un gran aporte al cambio de la matriz productiva fomentando la exportación de productos con valor agregado como generación de los recursos propios para la comunidad salitrera. Para la recolección de la información se realizaron encuestas y entrevistas a los sujetos involucrados con el presente proyecto, esta encuesta va dirigida a los empleados de las talabarterías existentes en Salitre y artesanos independientes para conocer aspectos importantes de la producción de artículos de talabartería, características de la labor y puntos clave para el funcionamiento de una talabartería, mientras que las entrevistas se realizaron a un importador, un funcionario del SENAE y a un fabricante; cada una de estas con el objetivo de conocer la factibilidad de la exportación del producto a Estados Unidos. Los resultados demostraron que existe aceptación en el mercado de destino y se estableció un plan logístico y estrategias de marketing para lograr los resultados esperados, además en la factibilidad económica de la investigación se obtiene un TIR de 94.32% y un VAN $ 135.939,54 siendo recuperable la inversión al primer año lo que demuestra que el proyecto es rentable y sostenible a largo plazo.
This research aims to analyze the technical feasibility of the creation of an exporting company of saddlery products in the Salitre canton in 2016. The main problem is the importance of encouraging the production of saddlery products and investing in The export of them as a way of generating jobs for the designers of these products, in addition the present proposal would increase the income of the cattlemen that contribute with the integral care of the cattle to produce the leather taking advantage of the resources that Ecuador has being besides A contribution to the change of the productive matrix encouraging the export of products with added value as a generation of own resources for the saltpeter community. For the collection of the information, surveys and interviews were carried out with the subjects involved in the present project, being a survey directed to the employees of the existing saddlery in Salitre and independent artisans to know important aspects for the production of saddlery articles, characteristics of The work and key points for the operation of a saddlery while the interviews were made to an importer, a SENAE official and a manufacturer; Each one of them with the objective of knowing the feasibility of the export of the product to the United States. The results showed that there was acceptance in the target market and a logistic plan and marketing strategies were established to achieve the expected results. In addition, in the economic feasibility of the research, a TIR of 94.32% and a NAV of $ 135,939.54 were obtained. Recoverable investment to the first year which shows that the project is profitable and sustainable in the long term.
This research aims to analyze the technical feasibility of the creation of an exporting company of saddlery products in the Salitre canton in 2016. The main problem is the importance of encouraging the production of saddlery products and investing in The export of them as a way of generating jobs for the designers of these products, in addition the present proposal would increase the income of the cattlemen that contribute with the integral care of the cattle to produce the leather taking advantage of the resources that Ecuador has being besides A contribution to the change of the productive matrix encouraging the export of products with added value as a generation of own resources for the saltpeter community. For the collection of the information, surveys and interviews were carried out with the subjects involved in the present project, being a survey directed to the employees of the existing saddlery in Salitre and independent artisans to know important aspects for the production of saddlery articles, characteristics of The work and key points for the operation of a saddlery while the interviews were made to an importer, a SENAE official and a manufacturer; Each one of them with the objective of knowing the feasibility of the export of the product to the United States. The results showed that there was acceptance in the target market and a logistic plan and marketing strategies were established to achieve the expected results. In addition, in the economic feasibility of the research, a TIR of 94.32% and a NAV of $ 135,939.54 were obtained. Recoverable investment to the first year which shows that the project is profitable and sustainable in the long term.
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Palabras clave
TALABARTERÍA, SALITRE, EXPORTACIÓN, FACTIBILIDAD, PRODUCCIÓN