Anàlisis de cumplimiento del balance social empresarial en las pymes del Ecuador
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2017
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Las empresas socialmente responsables son más atractivas para los clientes, los empleados y para los inversores. Las PYMES, afiliadas a la superintendencia de economía popular y solidaria, que contribuyen al desarrollo económico, a la equitativa distribución de la riqueza, deben presentar el balance social empresarial, donde se refleje la contribución a la comunidad. Las PYMES deben identificar los factores que influyen en el bienestar de la sociedad, de sus directivos y colaboradores que vincule lo empresarial con lo social. El aporte del balance social como herramienta de gestión empresarial de responsabilidad social, con la comunidad que le permite crecer y desarrollarse. El presente proyecto de investigación, tiene como objetivo analizar el cumplimiento del balance social empresarial, como escenario del análisis se considera la cooperativa de ahorro y crédito BTU, utilizando como instrumento estratégico al balance social empresarial y su aporte al bienestar social.
Socially responsible companies are more attractive to customers, employees and investors. SMEs, affiliated to the superintendency of popular and solidarity economy, which contribute to economic development, to the equitable distribution of wealth, must present the corporate social balance, which reflects the contribution to the community.SMEs must identify the factors that influence the well-being of society, its managers and collaborators that links the business with the social. The contribution of the social balance as a tool for corporate management of social responsibility, with the community that allows it to grow and develop.This research project aims to analyze the compliance of the corporate social balance, as the analysis scenario is considered the cooperative of savings and credit BTU, using as a strategic tool the social balance of business and its contribution to social welfare.
Socially responsible companies are more attractive to customers, employees and investors. SMEs, affiliated to the superintendency of popular and solidarity economy, which contribute to economic development, to the equitable distribution of wealth, must present the corporate social balance, which reflects the contribution to the community.SMEs must identify the factors that influence the well-being of society, its managers and collaborators that links the business with the social. The contribution of the social balance as a tool for corporate management of social responsibility, with the community that allows it to grow and develop.This research project aims to analyze the compliance of the corporate social balance, as the analysis scenario is considered the cooperative of savings and credit BTU, using as a strategic tool the social balance of business and its contribution to social welfare.
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BIENESTAR, BALANCE SOCIAL, RESPONSABILIDAD SOCIAL