Desarrollo de estrategia aplicada a depósitos no identificados para mantener una cartera actualizada
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Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo investigativo de titulación busca identificar los principales inconvenientes que generan mantener depósitos sin identificación por pagos realizados por los clientes y que no son informados oportunamente a la empresa, tomando como unidad de análisis a una empresa de Servicios Portuarios, ubicada en la ciudad de Guayaquil, dedicada a la venta de insumos agrícolas y a la prestación de servicios de importación y exportación mediante su terminal portuario. Para identificar las estrategias más convenientes para la empresa se realizaron entrevistas a expertos, dirigidas a la alta gerencia de la empresa y al principal proveedor del servicio de Cash Management que permite la identificación de depósitos, adicionalmente se aplicaron encuestas enfocadas en clientes claves que permitan conocer los principales inconvenientes del actual proceso de notificación e identificación de depósitos de tal manera que se pueda analizar si la propuesta de implementar el sistema de identificación de depósitos denominado Recaudación de depósitos identificados de Cash Management permitirá mejorar la situación actual. Las estrategias planteadas en este estudio se basan en la sistematización de los depósitos y la capacitación in situ a los clientes para la correcta utilización de la herramienta, las mismas que podrán ser efectuadas por la alta dirección a fin de mantener su cartera actualizada, permitiendo de esta manera la toma oportuna de decisiones y aportando al plan estratégico de la empresa
This paper focuses degree seeks to identify the main problems that generate hold deposits without identification payments made by customers and which are not adequately informed the company, taking as the unit of analysis to a port services company located in the city of Guayaquil, dedicated to the sale of agricultural inputs and the provision of services imports and exports through its port terminal. To identify the most suitable strategies for the company interviews with experts, aimed at senior management of the company and the main service provider Cash Management that allows the identification of deposits were made, further surveys focused on key customers that reveal applied the main drawbacks of the current process of notification and identification of deposits so that it can consider whether the proposal to implement the identification system deposits denominated deposits identified Raising Cash Management will improve the current situation. The strategies presented in this study are based on the systematization of deposits and in situ customers training for the proper use of the tool, the same that will be completed by senior management to maintain its current portfolio, allowing thus timely decision-making and contributing to the strategic plan of the company
This paper focuses degree seeks to identify the main problems that generate hold deposits without identification payments made by customers and which are not adequately informed the company, taking as the unit of analysis to a port services company located in the city of Guayaquil, dedicated to the sale of agricultural inputs and the provision of services imports and exports through its port terminal. To identify the most suitable strategies for the company interviews with experts, aimed at senior management of the company and the main service provider Cash Management that allows the identification of deposits were made, further surveys focused on key customers that reveal applied the main drawbacks of the current process of notification and identification of deposits so that it can consider whether the proposal to implement the identification system deposits denominated deposits identified Raising Cash Management will improve the current situation. The strategies presented in this study are based on the systematization of deposits and in situ customers training for the proper use of the tool, the same that will be completed by senior management to maintain its current portfolio, allowing thus timely decision-making and contributing to the strategic plan of the company
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DEPÓSITOS NO IDENTIFICADOS, CARTERA ACTUALIZADA, RECAUDACIONES IDENTIFICADAS