Análisis comparativo de los servicios de los hoteles cuatro estrellas del cantón general Villamil Playas y su influencia en la captación de turistas: año 2016
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Fecha
2016
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Universidad de Guayaquil
Resumen
En el presente proyecto de investigación se consideró al Cantón General Villamil
Playas por ser un lugar turístico; el cual ha tenido un crecimiento en el desarrollo
socioeconómico del país debido a la variedad que ofrece en su gastronomía; entre otros. Por
lo tanto se enfocará en la calidad de los servicio hoteleros de cuatro estrellas con el fin de
conocer de qué manera afecta una mala administración; que tipo de servicios ofrece cada uno
de los hoteles y cuáles son los puntos que determinan la ineficiencia en la calidad de los
servicios para el diseño de un plan de mejora que beneficie tantos a los hoteles como a los
turistas. Haciendo de este; un lugar más atractivo y reconocido a nivel nacional e
internacional. Llevando la investigación a un estudio de diagnóstico de la problemática que se
investiga tomando como instrumento de la investigación, el cuestionario; mediante la técnica
de la investigación, la encuesta; donde recolectamos datos llevando a ser analizados e
interpretados; formulando a cabo una conclusión general. De esta manera se desarrolla la
propuesta con el fin de diseñar un plan de mejoramiento como establecer una estructura
organizativa y operativa; en los servicios hoteleros; incrementando de esta manera el turismo
en el Cantón General Villamil.
In this research project it was considered to General Villamil Playas Canton as a tourist place; which it has had a growth in the socioeconomic development of the country because of the variety offered in its gastronomy; among others. Therefore it will focus on the quality of hotel service is in order to know how it affects mismanagement; what type of services offered by each of the hotels and what are the points that determine inefficiency in the quality of services to design an improvement plan that will benefit many hotels and tourists are. Making this; a more attractive and recognized nationally and internationally place. Research leading to a diagnostic study of the problem is investigated taking as an instrument of research, the questionnaire; through technical research, the survey; where data being collected be analyzed and interpreted; asking out a general conclusion. Thus the proposal is developed in order to design an improvement plan to establish an organizational and operational structure; in hotel services; thereby increasing tourism in Canton General Villamil.
In this research project it was considered to General Villamil Playas Canton as a tourist place; which it has had a growth in the socioeconomic development of the country because of the variety offered in its gastronomy; among others. Therefore it will focus on the quality of hotel service is in order to know how it affects mismanagement; what type of services offered by each of the hotels and what are the points that determine inefficiency in the quality of services to design an improvement plan that will benefit many hotels and tourists are. Making this; a more attractive and recognized nationally and internationally place. Research leading to a diagnostic study of the problem is investigated taking as an instrument of research, the questionnaire; through technical research, the survey; where data being collected be analyzed and interpreted; asking out a general conclusion. Thus the proposal is developed in order to design an improvement plan to establish an organizational and operational structure; in hotel services; thereby increasing tourism in Canton General Villamil.
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DISEÑAR, SERVICIO, ANÁLISIS, TURISMO, CALIDAD Y CAPACITACIÓN