Análisis de factibilidad para la comercialización de agua de coco en Guayaquil y su futura exportación al mercado londinense
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2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El presente trabajo tiene como objetivo elaborar un plan de negocios mediante la factibilidad económica financiera para la creación de una empresa dedicada a la comercialización de agua de coco dentro de la ciudad de Guayaquil con futura exportación al mercado de Londres, para incrementar la matriz productiva con el producto desde el año 2017: la empresa como tal se encuentra con una visión internacional, la misma a la que nos acogeremos a las ventajas que nos brinda el Estado ecuatoriano como es la devolución simplificada del 5% anual por cada declaración aduanera de exportación, las mismas que se detallan en el capítulo 1 y 6 del presente plan de negocios, con el fin de satisfacer las necesidades con el producto nicho dentro del mercado nacional e internacional. El estudio se ha basado en un análisis descriptivo, explicativo dentro de Guayaquil como el mercado de mayor demanda a nivel local, con una población de 249.411 habitantes y cuya muestra fue de 150 personas, logrando así concluir que esta oportunidad de negocio y de acuerdo al estudio financiero del plan de negocios es viable y rentable establecidas dentro del VAN de $ 27,641.07 y TIR 30,32%; es decir que el proyecto es aceptable y rentable tal como lo reflejan los diferentes estados financieros en un plazo de cinco años, ubicados en el capítulo 5 del presente plan de negocios.
This Project aims to develop a business plan by the financial and economic feasibility for the creation of a company dedicated to the commercialization of coconut water within the city of Guayaquil with future export to the London market, to increase the productive matrix the product since 2017. the company as such is with an international vision, the same which will welcome us to the advantages afforded us by the Ecuadorian government as is the simplified return of 5% per annum for each customs export declaration, the same as detailed in chapter 1 and 6 of this business plan, in order to meet the needs with the niche product in the domestic and international markets. The study was based on a descriptive and explanatory analysis in Guayaquil as the market higher demand locally, with a population of 249,411 inhabitants and whose sample was 150 people, achieving conclude that this business opportunity and according to financial study of the business plan is viable and profitable established within the NPV of $ 27,641.07 and IRR 30.32%; ie that the project is acceptable and profitable as reflected in the various financial statements within five years, located in chapter 5 of this business plan.
This Project aims to develop a business plan by the financial and economic feasibility for the creation of a company dedicated to the commercialization of coconut water within the city of Guayaquil with future export to the London market, to increase the productive matrix the product since 2017. the company as such is with an international vision, the same which will welcome us to the advantages afforded us by the Ecuadorian government as is the simplified return of 5% per annum for each customs export declaration, the same as detailed in chapter 1 and 6 of this business plan, in order to meet the needs with the niche product in the domestic and international markets. The study was based on a descriptive and explanatory analysis in Guayaquil as the market higher demand locally, with a population of 249,411 inhabitants and whose sample was 150 people, achieving conclude that this business opportunity and according to financial study of the business plan is viable and profitable established within the NPV of $ 27,641.07 and IRR 30.32%; ie that the project is acceptable and profitable as reflected in the various financial statements within five years, located in chapter 5 of this business plan.
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ESTUDIO, FACTIBILIDAD, FINANZAS, COCOFER, DECLARACION ADUANERA DE EXPORTACION