Estrategias logísticas y supply chain management aplicado a las Pymes madereras de Cuenca
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Fecha
2017
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Universidad de Guayaquil
Resumen
El sector comercial de muebles terminados en el Cantón Cuenca, se ve perjudicado por la falta de actualización de procesos comerciales en base a la venta de almacén e incumplimiento de tiempos de entregas de muebles, problemas generados por el desconocimiento de cómo se debe proceder en la Gerencia de la Cadena de Suministros tanto de demanda de producto terminado con aspecto normal y de aquellos pedidos que requieren de modelos especiales según el tipo de cliente, de esta forma se ha verificado que la rentabilidad de las PYME´s madereras de esta ciudad es deficiente, para esto se generó como objetivo general: Generar una propuesta de diseño de estrategias logísticas y de Supply Chain Management aplicado a las pymes madereras de cuenca, en base a la metodología se utilizaron los métodos exploratorio, analítico, descriptivo y cuantitativo, como resultados se pudo verificar a través de la herramienta de la encuesta el débil conocimiento de Supply Chain Management y de la logística comercial, concluyendo que se deben verificar los niveles contractuales de desconocimiento de los diferentes procesos estratégico comerciales que genera el Supply Chain Management en la actualidad para el éxito comercial de la empresa.
The commercial sector of furniture finished in the Canton of Cuenca, is damaged by the lack of updating of commercial processes based on the sale of warehouse and non-fulfillment of delivery times of furniture, problems generated by the lack of knowledge of how to proceed in the Supply chain management of both demand for finished products with normal appearance and those orders that require special models according to the type of customer, in this way it has been verified that the profitability of SME's logging in this city is deficient , For this was generated as a general objective: To generate a proposal for the design of logistics strategies and Supply Chain Management applied to the SMEs in the basin, based on the methodology was used exploratory, analytical, descriptive and quantitative methods, as results are Was able to verify through the survey tool the weak knowledge of Supply Chain Management and the Concluding that the contractual levels of ignorance of the different commercial strategic processes generated by Supply Chain Management at present for the commercial success of the company must be verified.
The commercial sector of furniture finished in the Canton of Cuenca, is damaged by the lack of updating of commercial processes based on the sale of warehouse and non-fulfillment of delivery times of furniture, problems generated by the lack of knowledge of how to proceed in the Supply chain management of both demand for finished products with normal appearance and those orders that require special models according to the type of customer, in this way it has been verified that the profitability of SME's logging in this city is deficient , For this was generated as a general objective: To generate a proposal for the design of logistics strategies and Supply Chain Management applied to the SMEs in the basin, based on the methodology was used exploratory, analytical, descriptive and quantitative methods, as results are Was able to verify through the survey tool the weak knowledge of Supply Chain Management and the Concluding that the contractual levels of ignorance of the different commercial strategic processes generated by Supply Chain Management at present for the commercial success of the company must be verified.
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SUPPLY CHAIN MANAGEMENT, LOGÍSTICA COMERCIAL, PYMES, ESTRATEGIAS