Estrategías financieras para el desarrollo de la microempresa SurtiOffice S.A.de la ciudad de Guayaquil
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
Las compañías han experimentado una evolución constante y sostenida en los últimos años. Las grandes industrias han logrado grandes participaciones de mercados objetivos mediante los cuales han diversificado sus líneas de negocio logrando de esta manera colocar sus productos a más consumidores en mayores niveles de ventas. Sin embargo; en el Ecuador nuevas tendencias desde el gobierno actual, han implementado medidas para potenciar los sectores populares, artesanales y la pequeña y mediana industria. Esto se ha traducido en un fortalecimiento constante y sostenido de este sector empresarial. A pesar de ello existen situaciones relacionadas con la dirección estratégica y financiera de una organización que aún a pesar de su experiencia en el mercado, continúan afectando el desarrollo y sostenimiento de la misma. Uno de los problemas más comunes está relacionado al capital de trabajo y la liquidez del mismo. Las deficiencias en la liquidez de una compañía si bien es cierto no constituyen causales de finalización de un negocio, pero acarrea problemas de tipo legal y operativo. Las organizaciones que coinciden con este tipo de problemas presentan deterioro en la competitividad en el mediano o largo plazo. Mediante la presente investigación se hace un análisis de la situación actual de la compañía “SURTI OFFICE” dedicada a la comercialización de suministros de oficina, con el fin de valorar la gravedad de sus problemas de liquidez y ofrecer una propuesta técnica como alternativa de solución a la situación problemática la cual la administración estratégica debe lidiar.
Companies have experienced a steady and sustained evolution in recent years. Large industries have achieved large shares of objective markets through which they have diversified their lines of business thus achieving their products to more consumers in higher sales levels. But nevertheless; In Ecuador new trends since the current government, have implemented measures to promote the popular sectors, artisan and small and medium industry. This has resulted in a steady and sustained strengthening of this business sector. Despite this, there are situations related to the strategic and financial management of an organization that, despite their experience in the market, continue to affect the development and sustainability of the organization. One of the most common problems is related to working capital and liquidity. Deficiencies in the liquidity of a company, while true, do not constitute grounds for termination of a business, but entails legal and operational problems. Organizations that coincide with these types of problems present deterioration in competitiveness in the medium or long term. The present investigation is an analysis of the current situation of the company "SURTI OFFICE" dedicated to the commercialization of office supplies, in order to assess the severity of its liquidity problems and offer a technical proposal as an alternative solution to the problematic situation that strategic management must deal with.
Companies have experienced a steady and sustained evolution in recent years. Large industries have achieved large shares of objective markets through which they have diversified their lines of business thus achieving their products to more consumers in higher sales levels. But nevertheless; In Ecuador new trends since the current government, have implemented measures to promote the popular sectors, artisan and small and medium industry. This has resulted in a steady and sustained strengthening of this business sector. Despite this, there are situations related to the strategic and financial management of an organization that, despite their experience in the market, continue to affect the development and sustainability of the organization. One of the most common problems is related to working capital and liquidity. Deficiencies in the liquidity of a company, while true, do not constitute grounds for termination of a business, but entails legal and operational problems. Organizations that coincide with these types of problems present deterioration in competitiveness in the medium or long term. The present investigation is an analysis of the current situation of the company "SURTI OFFICE" dedicated to the commercialization of office supplies, in order to assess the severity of its liquidity problems and offer a technical proposal as an alternative solution to the problematic situation that strategic management must deal with.
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ESTRATEGIAS FINANCIERAS, DESARROLLO, MICROEMPRESA, GUAYAQUIL