Análisis del impacto de la exportación de brócolia a la Alemana por el acuerdo multipartes de Ecuador con la Unión Europea
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Fecha
2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
El mercado para el brócoli ecuatoriano, se encuentra principalmente en las industrias procesadoras y distribuidoras a los sectores de servicio de comidas que necesitan brócoli congelado, la demanda de brócoli en varios mercados continúa creciendo y si bien muchos actores del sector de servicio de comidas han sido impactados negativamente por la crisis, el brócoli no es uno de los productos considerados caros dentro de su oferta por lo que las disminuciones de compra no han afectado mayormente a este producto. Otra información relevante es la fecha mínima de duración, puesta en día, mes y año precedido de las palabras “best before” o “best before end” o “used by”, en algunas etiquetas se menciona el día que el producto entra a percha, su fecha optima de consumo y en otros incluso indica los números de días que está apto para ser ingerido, información sobre almacenamiento, el nombre de la empresa y dirección del fabricante, lugar de origen del producto, instrucciones de uso y el lote precedido de la letra “L”. En algunas etiquetas se destaca el valor nutricional del producto y se incluye sello de calidad y código de barras. Es importante mencionar que algunas exigencias contemplan que la información debe ser clara, legible y debe aparecer en el idioma oficial del país al cual se exporta, sin embargo es aceptable incluir términos o expresiones de fácil comprensión para el consumidor.
The market for the broccoli of Ecuador, is primarily in the processing industries and distributors to service sectors of foods that need broccoli frozen, the demand of broccoli in several markets continues to grow and although many actors in the service sector of meals have been impacted negatively by the crisis, the broccoli is not one of the products considered expensive within its offer by what the decreases of purchase have not affected to this product. Other relevant information is the date of minimum duration, putting in day, month and year, preceded by the words "best before" or "best before end" or "used by", in some labels mention is made of the day that the product enters hanger, its date optima of consumption and other even indicates the number of days that is suitable to be ingested, information on storage, the company name and address of the manufacturer, place of origin of the product, instructions for use and the batch preceded by the letter "L". In some labels stands out the nutritional value of the product and includes seal of quality and bar code. It is important to mention that certain requirements contemplate that the information should be clear, readable and should appear in the official language of the country to which is exported, however it is acceptable to include terms or expressions of easy understanding for the consumer.
The market for the broccoli of Ecuador, is primarily in the processing industries and distributors to service sectors of foods that need broccoli frozen, the demand of broccoli in several markets continues to grow and although many actors in the service sector of meals have been impacted negatively by the crisis, the broccoli is not one of the products considered expensive within its offer by what the decreases of purchase have not affected to this product. Other relevant information is the date of minimum duration, putting in day, month and year, preceded by the words "best before" or "best before end" or "used by", in some labels mention is made of the day that the product enters hanger, its date optima of consumption and other even indicates the number of days that is suitable to be ingested, information on storage, the company name and address of the manufacturer, place of origin of the product, instructions for use and the batch preceded by the letter "L". In some labels stands out the nutritional value of the product and includes seal of quality and bar code. It is important to mention that certain requirements contemplate that the information should be clear, readable and should appear in the official language of the country to which is exported, however it is acceptable to include terms or expressions of easy understanding for the consumer.
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EXPORTACION, BROCOLI, MULTIPARTES, UNION EUROPEA