ANÁLISIS DE LA SITUACIÓN ACTUAL DE LA PLAYA EN EL RECINTO NAUPE DEL CANTÓN DAULE PARA EL DESARROLLO DE UNA ACTIVIDAD FLUVIAL
Fecha
2017-06
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UNIVERSIDAD DE GUAYAQUIL
Resumen
En el presente trabajo de titulación se valoró la situación actual de la playa del
Recinto Naupe ubicada en el cantón Daule de la provincia del Guayas, en donde como
problemática central subsiste la poca actividad turística y eso se debe a los bajos
conocimientos turísticos de dicha comunidad, debido a que desconoce el potencial
turístico que tiene; además de ello no cuenta con una adecuada infraestructura, sus
servicios básicos en el sector no están a la vanguardia del turista y se ha realizado poca
difusión del destino; de esta manera estos aspectos influyen en forma negativa en su
desarrollo, en lo posterior se pretende implementar una actividad fluvial que contribuya
a la oferta turística del lugar. El tipo de investigación empleada es bibliográfica, de
campo y descriptiva para dicha investigación se recolectó información mediante
encuestas y entrevistas, la muestra poblacional fue de 108 habitantes; se hizo uso
también de la técnica de grupo focal como posibles turistas potenciales que fueron 86
estudiantes. La propuesta se basa en implementar actividades fluviales como estrategia
de fortalecimiento turístico en Naupe como es la utilización y alquiler de motos
acuáticas para el disfrute de los turistas, permitiendo su desarrollo social y económico,
ya que dicho destino contará con difusiones mediante redes sociales, volantes en web y
publicaciones diarias, permitiendo que de esta manera propios y extraños disfruten del
contacto con la naturaleza y hagan uso de los servicios que actualmente ofrece su playa
al momento, como es el servicio de alimentación en las cabañas gastronómicas que
funcionan los fines de semana .
In the present work was valued the current situation of the beach of the Naupe Precinct located in Daule, province of Guayas, where as central problematic the little tourist activity subsists and that is due to the low tourist knowledge of that community, because it does not know the tourist potential that it has. In addition, it does not have an adequate infrastructure, its basic services in the sector are not at the forefront of the tourist and little dissemination of the destination has been done. In this way these aspects influence in a negative way in its development, in the later it is tried to foment strategies of tourist strengthening. The type of research used is bibliographical, field and descriptive for this research was collected information through surveys and interviews, the population sample was 108 inhabitants. Focal group technique was also used as possible potential tourists who were 86 students. The proposal is based on implementing river activities as a strategy to strengthen tourism in Naupe, such as the use and rental of jet skis for the enjoyment of tourists, allowing their social and economic development, as this destination will have broadcasts through social networks, flyers in web and daily publications, allowing in this way own and strangers to enjoy the contact with nature and make use of the services currently offered by the beach at the moment, such as the food service in the gastronomic huts that work on weekends .
In the present work was valued the current situation of the beach of the Naupe Precinct located in Daule, province of Guayas, where as central problematic the little tourist activity subsists and that is due to the low tourist knowledge of that community, because it does not know the tourist potential that it has. In addition, it does not have an adequate infrastructure, its basic services in the sector are not at the forefront of the tourist and little dissemination of the destination has been done. In this way these aspects influence in a negative way in its development, in the later it is tried to foment strategies of tourist strengthening. The type of research used is bibliographical, field and descriptive for this research was collected information through surveys and interviews, the population sample was 108 inhabitants. Focal group technique was also used as possible potential tourists who were 86 students. The proposal is based on implementing river activities as a strategy to strengthen tourism in Naupe, such as the use and rental of jet skis for the enjoyment of tourists, allowing their social and economic development, as this destination will have broadcasts through social networks, flyers in web and daily publications, allowing in this way own and strangers to enjoy the contact with nature and make use of the services currently offered by the beach at the moment, such as the food service in the gastronomic huts that work on weekends .
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ANÁLISIS TURÍSTICO, ESTRATEGIAS, FORTALECIMIENTO, MOTOS ACUÁTICAS, NAUPE
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APA