Diseño de mejoras en base a un Análisis Comparativo de gestión del talento Humano de atención y servicio al cliente en el sisitema Bancario de Babahoyo
Fecha
2016
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Universidad de Guayaquil Facultad de Ciencias Administrativas
Resumen
La relación humana entre dos o varios individuos, conlleva a generar el análisis de como las instituciones deben atender de forma habitual a clientes pertenecientes a la institución, deban en mucho de los casos incurrir a recibir un tipo de trato no adecuado para su persona, siendo esta una anomalía que se genera de manera regular en las instituciones financieras de la ciudad de Babahoyo y que de forma psicológica afecta al desarrollo cognitivo de cada cliente que mantiene una cuenta de ahorros en estas instituciones. El estudio se generó en verificación del tipo de trato o relación humana entre funcionario y el cliente, del cual como referente fueron la Cooperativa de ahorro y crédito Juan Pio de Mora y del Banco Pichincha, siendo la primera una institución de origen regional y la segunda una institución a nivel nacional, del cual entre las dos se generan una análisis del tipo de atención que brinda a cada uno de sus cliente y sobre las anomalías que estos perciben en el trato generado, por lo que se genera un análisis comparativo y se emiten estrategias para poder corregir este tipo de situaciones.
Human relationship between two or more individuals, leads to generate analysis as institutions where they should meet regularly to customers belonging to the institution, be in a lot of cases incur to receive a type not suitable treatment for him, being is an anomaly that is generated regularly in the financial institutions of the city of Babahoyo and psychologically affects cognitive development of each client maintains a savings account in these institutions. The study was generated in verifying the type of treatment or human relationship between staff and client, which as a benchmark was the credit union Juan Pio de Mora and Banco Pichincha, the first institution of regional origin and the second an institution at national level, which between the two one analysis of the type of care provided to each of its client and on the anomalies that they perceive in the generated treatment, so that a comparative analysis is generated are generated and output strategies to correct these situations.
Human relationship between two or more individuals, leads to generate analysis as institutions where they should meet regularly to customers belonging to the institution, be in a lot of cases incur to receive a type not suitable treatment for him, being is an anomaly that is generated regularly in the financial institutions of the city of Babahoyo and psychologically affects cognitive development of each client maintains a savings account in these institutions. The study was generated in verifying the type of treatment or human relationship between staff and client, which as a benchmark was the credit union Juan Pio de Mora and Banco Pichincha, the first institution of regional origin and the second an institution at national level, which between the two one analysis of the type of care provided to each of its client and on the anomalies that they perceive in the generated treatment, so that a comparative analysis is generated are generated and output strategies to correct these situations.
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RELACIONES HUMANAS, CLIENTE, AHORROS, PSICOLOGIA