ANÁLISIS DEL MALTRATO PSICOLÓGICO INFANTIL Y SU INCIDENCIA PROYECTADA EN LA VIDA ADULTA DE LOS ESTUDIANTES DE LA CARRERA DE COMUNICACIÓN DE LA FACULTAD DE COMUNICACIÓN SOCIAL DE LA UNIVERSIDAD DE GUAYAQUIL
Fecha
2017-07
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
UNIVERSIDAD DE GUAYAQUIL
Resumen
El presente trabajo investigativo tiene como finalidad analizar el maltrato psicológico El
presente trabajo investigativo tiene como finalidad analizar el maltrato psicológico infantil y su
afectación en el desenvolvimiento adulto. El estudio se desarrollará en el sector norte de la ciudad
de Guayaquil con los estudiantes de la Facultad de Comunicación Social de 1er a 4to curso, en la
sección nocturna. Esto se debe a la educación de padres que son emocionalmente abusivos hacia
el cumplimiento de sus propias necesidades y metas, en lugar de las de sus hijos, pues este tipo de
situaciones pueden conllevar a comportamientos y consecuencias afectando el crecimiento de los
niños. Con el fin de disminuir los niveles de abuso psicológico, se desarrolla una campaña que
concientice sobre el maltrato infantil y sus efectos a largo plazo. Generando que padres, amigos,
y personas en general, se informen sobre estas situaciones que, en ocasiones, pueden terminar en
tragedias. La campaña constará de medios BTL como volantes, afiches, banner, medios OTL
como Facebook, twitter, Instagram. Se colocará un stand y el banner informativo correspondiente
con una impulsadora la cual será la encargada de entregar la información necesaria del daño que
puede causarles a los niños y de qué manera estos pueden actuar ante una situación similar para
fomentar el buen trato de los infantes en las familias y realizar un cambio en la sociedad. Este
trabajo tuvo el objetivo de analizar la investigación de mercado por medio de una encuesta que
permitió obtener datos concretos sobre este abuso y sus causas en los estudiantes. Datos
relevantes indican que la mayor afectación en su niñez fue por parte de sus padres y familiares
con lenguajes inapropiados, desvalorización y falta de aprecio.
The present research aims to analyze child psychological abuse and its involvement in adult development, the study will be developed in the northern sector of Guayaquil city with students from the faculty of Social Communication 1st to 4th year, night section. This is because parents who are emotionally abusive are concerned to fulfil their own needs and goals, rather than needs of their children, this kinds of situations can lead to consequences affecting the growth of children. In order to reduce the levels of psychological abuse, it was developed a campaign in order to raise awareness of child maltreatment and its long-term effects. Generating parents, friends, and people in general, inform themselves about these situations which sometimes can finish with tragedies. The campaign will consist of BTL media such as flyers, posters, banner, OTL media such as Facebook, twitter, Instagram. The corresponding information banner will be placed with a promoter, who will be in charge of delivering the necessary information about the harm, which the children can have and how they can act in a similar situation to promote the good treatment of the infants in families and make a change in society. The objective of this investigation is to analyze the market through a survey, which allow to obtain concrete data about this abuse and its causes for the students, relevant data indicate that the major affectation in its childhood was from the part of their parents and relatives because of inappropriate languages, devaluation and lack of appreciation.
The present research aims to analyze child psychological abuse and its involvement in adult development, the study will be developed in the northern sector of Guayaquil city with students from the faculty of Social Communication 1st to 4th year, night section. This is because parents who are emotionally abusive are concerned to fulfil their own needs and goals, rather than needs of their children, this kinds of situations can lead to consequences affecting the growth of children. In order to reduce the levels of psychological abuse, it was developed a campaign in order to raise awareness of child maltreatment and its long-term effects. Generating parents, friends, and people in general, inform themselves about these situations which sometimes can finish with tragedies. The campaign will consist of BTL media such as flyers, posters, banner, OTL media such as Facebook, twitter, Instagram. The corresponding information banner will be placed with a promoter, who will be in charge of delivering the necessary information about the harm, which the children can have and how they can act in a similar situation to promote the good treatment of the infants in families and make a change in society. The objective of this investigation is to analyze the market through a survey, which allow to obtain concrete data about this abuse and its causes for the students, relevant data indicate that the major affectation in its childhood was from the part of their parents and relatives because of inappropriate languages, devaluation and lack of appreciation.
Descripción
PDF
Palabras clave
MALTRATO FÍSICO, MALTRATO INFANTIL, MARKETING SOCIAL, PSICOLOGÍA INFANTIL
Citación
APA