Plan de negocio Creación de un centro privado de Ciuda Infantil 24 horas en Guayaquil
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2017
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Universidad de Guayaquil Facultad de Ciencias Administrativas
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El presente proyecto titulado Plan de negocios: “ Creación de un Centro Privado de Cuidado Infantil atención 24 horas en Guayaquil” , se concibió bajo la idea de una oportunidad de negocio que se deriva de los cambios que experimenta el país en materia de educación, las actuales exigencias obligan a que los estudiantes busquen mejoras alternativas para ser competitivos dentro de un mercado laboral en cambios constantes, es entonces que los padres deben dar el primer paso en esta ecuación y brindar a sus hijos las herramientas necesarias para ayudarles a desarrollarse de la mejor manera; tomando en consideración lo anterior, la formación del individuo debe iniciarse lo más temprano posible, es aquí donde empieza a ser factible este proyecto. La viabilidad de crear un Centro de Cuidado Infantil, queda comprobado en el proceso de encuesta que puede a esta investigación, utilizando métodos y técnicas aprendidas en las aulas de clase; la propuesta muestra una nueva alternativa de cuidado infantil puesto que cuenta con el servicio innovador de atención 24 horas y vigilancia online, además de contar con profesionales de la formación infantil en un ambiente cómodo y confortable, haciendo sentir a los menores como en casa. Para el contenido de este trabajo fue necesaria la utilización de un estudio de mercado, donde se comprobó que la competencia ideal no es mayor amenaza, se platearán estrategias publicitarias que permitan atraer la atención de los posibles clientes, a fin de lograr posicionarse en el mercado como un centro comprometido en satisfacer las exigencias y expectativas de los padres.
The present project entitled Business Plan: "Creation of a Private Child Care Center 24 hours care in Guayaquil", was conceived under the idea of a business opportunity that is derived from the changes that the country experiences in the field of education, the current demands force students to look for alternative improvements to be competitive within a labor market in constant changes, it is then That parents should take the first step in this equation and provide their children with the necessary tools to help them develop in the best way; Taking into consideration the above, the formation of the individual should start as early as possible, is where this project begins to be feasible. The viability of creating a Child Care Center is proven in the process of research that can be done to this research, using methods and techniques learned in classrooms; The proposal shows a new alternative of child care since it has the innovative service of 24-hour care and online monitoring, as well as having children's training professionals in a comfortable and comfortable environment, making the children feel at home. The content of the work necessitated the use of a market study, where it was verified that the ideal competition is not a greater threat, it was plated advertising strategies that allow to attract the attention of the possible clients, in order to achieve position in the market as a Center committed to meeting the demands and expectations of parents.
The present project entitled Business Plan: "Creation of a Private Child Care Center 24 hours care in Guayaquil", was conceived under the idea of a business opportunity that is derived from the changes that the country experiences in the field of education, the current demands force students to look for alternative improvements to be competitive within a labor market in constant changes, it is then That parents should take the first step in this equation and provide their children with the necessary tools to help them develop in the best way; Taking into consideration the above, the formation of the individual should start as early as possible, is where this project begins to be feasible. The viability of creating a Child Care Center is proven in the process of research that can be done to this research, using methods and techniques learned in classrooms; The proposal shows a new alternative of child care since it has the innovative service of 24-hour care and online monitoring, as well as having children's training professionals in a comfortable and comfortable environment, making the children feel at home. The content of the work necessitated the use of a market study, where it was verified that the ideal competition is not a greater threat, it was plated advertising strategies that allow to attract the attention of the possible clients, in order to achieve position in the market as a Center committed to meeting the demands and expectations of parents.
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CREACIÓN, CENTRO, 24 HORAS, CUIDADO INFANTIL GUAYAQUIL